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Brand edit: History of Whoo, skincare brand fit for royalty

Skincare and makeup brands are categorised based on the brand’s story and image. There are brands that are dedicated to people who are always on the go, organic ones which use ingredients from a safe environment, and then there is History of Whoo — a skincare and makeup brand that place themselves as a brand fit for royalty.

The name ‘Whoo’ itself, means empress in Korean. Their brand mission is relatively simple: to resolve skin problems that happens during ageing, through secret beauty formulas that the royal court used in the past.

One of the brand’s formula includes the famous Gongjinbidan, which consists of deer antler, Angelicae gigantis Radix, Japanese Cornelian cherry, Acanthopanas, wild thyme and Asparagus lucidus Lindley. It’s a secret royal beauty formula presented exclusively to emperors and empresses. History of Whoo harnessed that formula to include in many of their products, to give you your best skin like the queen you deserve to be.

History of Whoo represents a tribute to the empress, which also symbolises modern women as well as the origin of life. Each product design, high quality ingredient and formula are a tribute to that belief — a luxurious beauty brand that holds history and dignity.

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History of Whoo's Cheongidan Hwa Hyun Eye Cream

Putting the benefits of luxurious ingredients to good use: ginseng, powdered jade mixture, powdered deer antlers and powdered gold and tree extract, this eye cream revitalizes and lightens the eye area from deep within the layers of the skin.

Price N/A, Cheongidan Hwa Hyun Eye Cream. Available at all History of Whoo counters.

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History of Whoo's Gongjinhyang Qi and Jin Essence

The condition of yin and yang affects your skin. If it’s unbalanced, your skin loses its elasticity and firmness, leading to noticeable fine lines and wrinkles. To help with the sagginess, Gongjinbidan is added to the formula that will provide firmness and nourishment for brighter, firmer skin.

RM635, Gongjinhyang Qi & Jin Essence. Available at all History of Whoo counters.

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History of Whoo's Gongjinhyang:Soo Hydrating Foam Cleanser

As you go about your day, the impurities and dust gets caught into the pores of your skin without even you noticing. And if these fine dust particles don’t get removed, it will cause pigmentation and premature ageing. This cleanser removes all of the above and rehydrates the skin using formulas used by Empress Cixi of the Qing Dynasty.

RM169, Gongjinhyang:Soo Hydrating Foam Cleanser. Available at all History of Whoo counters.

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History of Whoo's Gongjinhyang Essential Firming Mask

Sheet masks are one of the easiest ways to get results. That’s because they are soaked with the highest concentrate of ingredients, and when it’s left on the face for a certain amount of time, the ingredients go right through. The same applies to this firming face mask — it heightens skin’s elasticity while promoting cell regeneration through the silk sheet mask.

RM520 for a set of 8 sheets, Gongjinhyang Essential Firming Mask. Available at all History of Whoo counters.

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History of Whoo's Gongjinhyang: Mi Lip Rouge

Achieve empress’ lips with this highly pigmented lipstick that gives you concentrated colour in just one swipe. Your lips are also naturally brightened with ChungHwaSunGiDan, a secret royal court formula used by royalty.

RM189, Gongjinhyang: Mi Lip Rouge

Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.
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