American tattoo artist Kat Von D has long been known for her ink work and her appearances on the reality TV show Miami Ink. But since branching out into creating makeup products in 2008, she has also made her name as the founder of Kat Von D Beauty , one of the fastest-growing beauty brands in the world. Her eponymous label focuses on three key themes: Long wear, high pigment, and full coverage.
And it hasn’t disappointed. The brand’s most popular bestsellers include the Tattoo Liner, (a long-wearing eyeliner), Alchemist Holographic Palette (comprising four shimmery shades of blue, green, pink and purple), and the Lock-It Liquid Foundation — which comes in a variety of shades and promises 24-hour coverage. But if there’s one product that instantly pops into our mind as soon as the brand is mentioned, it’s its lipstick.
Lipsticks are the label’s forte, we dare say. The Everlasting Liquid Lipsticks were one of its first launches that placed it on the beauty map. The Studded Kiss Crème Lipstick soon followed, and proved a hit thanks to its great formula and stylish black studded packaging.
For 2018, Kat Von D Beauty has released several new lip products that look set to become equally coveted. A highlight is the Everlasting Glimmer Veil range of liquid lipsticks, which boasts an extremely glittery finish that is also weightless and comfortable on the lips. The formula is also the world’s first 24-hour wear glimmer liquid lipstick, so you don’t have to worry about it smudging or wearing off. The popular Studded Kiss Crème Lipstick is also back with a brand new formula and colours. There are 40 new shades in three finishes: Satin matte, glimmer and metallic.
If you have yet to jump on the Kat Von D Beauty lippie bandwagon, here’s a cheat sheet to some of its most iconic lipsticks that you should try.
This may be the world’s first 24-hour wear glimmer liquid lipstick. It comes with a non-gritty formula that glides onto your lips smoothly without loosing any of its shine, and is available in nine mesmerising shades in a liquid-crystal finish.
Available in more than 40 shades, this liquid lipstick has both high pigmentation and long-lasting benefits. It is creamy and glides effortlessly on the lips like a gloss, but dries to a comfortable matte finish. Get it in Lolita, a lovely chestnut rose hue that’s one of the brand’s bestsellers.
The Studded Kiss Crème Lipstick now has a brand new formula and is creamier and more pigmented than before. There are 40 new shades ranging from rich reds to neutrals, including a brand new White Out option that’s an opaque white hue meant for mixing with and customising your own perfect lip shades.
Much like the Everlasting Liquid Lipsticks, these lip liners are water-resistant, lightweight, and last up to 24 hours — making them perfect for layering with Kat Von D Beauty’s iconic lipsticks. The liner immediately dries down to matte upon application so no worries about smudging.