Way before the Korean wave hit the entire world and began aggressively coming out with new brands and new products that promised the coveted dewy skin that Korean women have, it was the Japanese who reigned supreme with Asian skincare. One of those Japanese skincare brands was in fact, Shiseido.
With over 145 years of history behind the brand, Shiseido was actually founded not as a traditional Japanese skincare brand but instead, a Western-style pharmacy in Japan. Its founder, Arinobu Fukuhara was a chief pharmacist in a naval hospital, when he founded this “Western-style pharmacy” out of annoyance at the available medicine in the market that time.
The first cosmetic product that Shiseido debuted was the Eudermine back in 1897, a lotion that prevented dry skin. It was particularly memorable because of its red colouring. Surprisingly, the product is still sold today but with a different formulation.
Today, Shiseido has an extensive range of products ranging from skincare to makeup and even hair care. What stands out with Shiseido is its drive to continuously research on the latest technologies and ingredients that would help boost skincare efficacy. So forward-thinking is the brand that its first research centre was actually founded in 1916 — way beyond its time.
If you’ve always been envious of the supple and flawless skin that most Japanese women seem to have, know that it didn’t come easy — all good things take hard work, including a skincare routine. Luckily, you have the help of skincare products like Shiseido to aid in the journey to nurturing great skin. With that said, here are the five Shiseido skincare products that you should include in your routine to kick start better skin.
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The Ibuki range in Shiseido helps build your skin’s resistance to UV rays, daily stressors, and dryness. Every skincare routine should start with a good cleanser, and the Shiseido Ibuki Purifying Cleanser is a good one to start with. It also contains micro granules to gently exfoliate face, prepping it for your makeup after.
RM127.20. Available at all Shiseido counters.
The Future Solution LX range is Shiseido’s most premium range yet, and formulated with anti-aging properties. The range is powered by the Enmei herb (pictured in the main image) that is well known in ancient Japan for its health-renewing benefits. Every decent skincare routine needs a luxe night cream that will seal in all the goodness from the serum you’ve applied in the prior steps, and also aid in repairing your skin while you get your beauty sleep. This Future Solution LX Night Cream does just that, and also has a luxuriously rich cream formulated with Burnet Extract to help promote your skin’s rejuvenation come night time.
RM1,200. Available at all Shiseido counters.
When Shiseido first debuted the Ultimune Power Infusing Concentrate, it quickly became a star product that was unlike any other. This concentrate works as a pre-treatment product that will increase the efficacy of your upcoming skincare products later in your routine. The Ultimune Power Infusing Concentrate also continuously protects and strengthens your skin from daily stressors and signs of aging.
RM290 (30ml) and RM400 (50ml), Sephora.my
Sometimes, a pesky pigmentation spot appears on the face and doesn’t seem to go away. For that, you have the Shiseido White Lucent Microtargeting Spot Corrector to zero in on those pigmentation spots and lighten them. According to Shiseido, this spot corrector also uses a SAKURAResist technology from Japanese cherry blossoms to minimise the appearance of future dark spots.
A good sunscreen is a staple in your daytime skincare routine, but it can be difficult to find a product that doesn’t leave a white cast on your face or separate your base makeup after. The Shiseido Global Suncare Perfect UV Protector is a great lightweight sunscreen that absorbs quickly while having a high SPF 50 protection. The newest edition of the Global Suncare Perfect UV Protector also comes with WetForce technology, which makes the UV protection even more effective when exposed to water for 15 minutes.