The rise of cushion compacts since 2010 has been one of the beauty industry’s biggest revolutions. Who would have thought that using a cushion soaked in foundation and encased in a conveniently sized case, could give such effortless and beautiful finishes? The Korean beauty brands were the first to release these cushion compacts into the market, so it’s not a surprise to see these new Sulwhasoo cushion compacts making headlines again.
Sulwhasoo — one of the brands under AmorePacific which pioneered the cushion compact — recently released three new products, including a relaunch of its million-selling Perfecting Cushion EX. The two new launches are the Powder for Cushion, which is a finishing powder, and Multi Cushion Highlighter.
The luxury brand is also known for focusing on Korean herbal medicinal ingredients such as ginseng, and incorporating them into its beauty products. Its best-selling skincare products include the Concentrated Ginseng Renewing Cream EX, First Care Activating Serum EX, and Capsulized Ginseng Fortifying Serum. Also popular are its cushion compacts, which are beloved for their moisturising effects, long-lasting formula, and excellent coverage.
If you have yet to try Sulwhasoo’s famed cushion compacts, there’s no better time to start than now. Scroll down for more information on its three latest releases, and why they’ll be a game-changer in your daily makeup routine.