Rihanna has been going strong with all her Fenty brands this year, and she’s going out with a bang.

2020 may have been a difficult year for most, but not for Rihanna. Since her partnership with LVMH in 2019, it’s been full steam ahead for the singer-now-businesswoman with her Fenty brand. Just in July this year, she launched her all-new skincare brand Fenty Skin, which is already getting a cult following.

The post-holiday slump is real for most beauty brands, but Fenty Beauty is going strong by releasing not one, but two permanent products: the Gloss Bomb Cream and the Pro Filt’r Soft Matte Powder Foundation. Let’s start with the former.

The Gloss Bomb Cream is currently available in five shades.

Gloss Bomb Cream

The Gloss Bomb Cream is what happens when you combine the plush comfort of Fenty Beauty’s Gloss Bomb with the intense colour of the Stunna Lip Paint. The Gloss Bomb Cream debuts with five juicy yet highly-pigmented shades: Fenty Glow, Honey Waffles, Cookie Jar, Mauve Wives, and Fruit Snackz. These shades are all shimmer-free and vegan, personally picked by Rihanna herself to flatter all skin tones. It’s formulated with Vitamin A for hydrating comfort, while the XXL wand that comes with the Gloss Bomb Cream makes application easy.

The Fenty Beauty Gloss Bomb Cream is priced at RM101 and can be purchased online and in-stores at Sephora.

Pro Filt’r Soft Matte Powder Foundation

Joining the legion of Pro Filt’r products from Fenty Beauty is the Pro Filt’r Soft Matte Powder Foundation. Powder foundation may have taken a back seat in the past few years, but we’re certain it’s making a comeback especially since its application is so easy. Fenty Beauty describes this product as “a long-wear, light-as-air powder formulation”, which Rihanna took three years to perfect.

Most people would steer clear of powder foundations for fear of it coming off cakey, but this formulation promises a buildable coverage starting off light with zero caking. It’s also sweat- and humidity-free, which we will appreciate in our weather. As expected of the Pro Filt’r range, this powder foundation comes in 50 varying shades. If you’re already using the original Pro Filt’r foundation, simply refer to your existing shade.

The Fenty Pro Filt’r Soft Matte Powder Foundation is priced at RM162 and can be purchased online and in-stores at Sephora.

(All images: Fenty Beauty)

PohNee Chin
Editor, Kuala Lumpur
Poh Nee is the editor and writes about travel and drinks. When she's not living out her holiday dreams via Google Earth and sipping on an Old Fashioned down at the local bars, you can find her snug at home bingeing on Netflix and mystery fiction.