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Flashback: The biggest beauty trends of 2017

2017 has been a good year for beauty. This is proven by multiple brand launches and collaborations that made headlines inside and outside of the beauty industry.

Kim Kardashian West capitalised on the contoured look that she is famously known for and incorporated it into her brand — KKW Beauty. H&M Beauty has also finally reached Malaysian shores after so many years with their in house makeup, skincare, body care, and hair care line.

Among many other brand and product launches, the biggest brand launch of 2017 is Fenty Beauty (no surprise there). Created by Rihanna; the brand which was also awarded Invention of the Year by Time magazine, changed the beauty industry by releasing 40 foundation shades. Many brands also followed suit, including Kylie Cosmetics that just released 30 concealer shades. 2017 may be the year of beauty but it is also the year for women of colour.

Even with the beauty mishaps and weird beauty trends, there are still a few that we reckon we’ll still see in 2018. Here’s what we’ve gleaned.

1 Extra long locks

Ariana Grande at 2017 American Music Awards (Photo: Billboard)

Celebrities like Beyoncé, Rihanna, Nicki Minaj, Kim Kardashian, Kylie Jenner, and Ariana Grande (though often in a ponytail) are seen incorporating very long hair into their looks. We can’t say for sure if the hair length is real, because extensions and hair wigs exist for a reason.

2 Glossy finish

Stella Jean at Milan Fashion Week Spring 2017

2017 is the year we’ve discovered that gloss is not just for the lips. While we’ve never reached for the gloss since the early 2000s, this high-shine finish is seen applied on the eye lids and cheeks. This ‘wet’ look may be the ‘it’ look of spring 2017, but it will continue on to 2018. It tends to get sticky, best to abide by these rules to have sticky-free lids.

3 Bleached Dos

Selena Gomez at 2017 American Music Awards

Selena Gomez may be the one who stole the blonde transformation spotlight during the AMAs, but the bleached trend wave has made its rounds through quite a number of celebrities. Kristen Stewart, Zoe Kravitz, both of whom are naturally brunettes showcased their newly bleached looks early this year. Karlie Kloss, who is already naturally blonde went one step further to get a platinum finish.

4 Sparkling everything

Model’s makeup look for Temperley London

Glitter is not for the festive season anymore. It is on hair roots, face, nails, eye lids, and lips. The shimmery eyeshadow and lipsticks were contributed by beauty moguls: Pac McGrath and Fenty Beauty’s Galaxy collection. If that’s not enough, use the internet’s recent favourite app: Kira Kira, on your pictures and videos.

5 Monochromatic makeup

Melissa Alatorre‘s Soft Pink Monochromatic Makeup Look

There’s bound to be a day when you just want your eyeshadow, cheeks, lips, and nails to look the same. This effortless makeup trend is made popular by many not just because it looks nice but also time-saving. Makeup artist, Katie Jane Hughes said “Even though you’re using one kind of shade, it will read slightly different on different places on your face, which is good.”

Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.