In the words of Lady Gaga, “The last thing the world need is another beauty brand, but that’s too bad”. Just last week, Ciara hinted that a makeup and skincare line is currently in the works; on top of that, there are also rumour that Selana Gomez will also have her own beauty line as she filled trademark for a few beauty products. But here’s one more official news: Millie Bobby Brown is launching her own beauty brand, Florence by Mills. The 15-year-old Stranger Things star annouced the big news on Instagram, with multiple sneak peaks of what everyone can expect from the brand.
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The name Florence, actually comes from her great-grandmother. Reported on Elle, “She felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things.” It pays homage to her great-grandmother but at the same time targeted towards Gen-Z shoppers. With product names such as Zero Chill Face Mist and Swimming Under the Eye Gel Pads — we can see the intention there.
The actress took two years to create the brand; Florence by Mills is a clean label, vegan and PETA-certified. “I wanted to come into the space because there was a gap in the market for young people,” Brown told WWD. “There are multiple different products I’ve put on that weren’t good for me. Some of those were anti-aging, and I was 10 years old.” she added.
Florence by Mills will be available online and Boots, the website will go live on the 26th of August 2019. Currently, there are 15 products in the line, which include both skincare and makeup, Since it’s targeted towards Gen-Z shoppers, the prices are between £8 and £28 (approx. conversion RM40 to RM150).