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Shiseido reimagines a groundbreaking makeup collection

There are always a few criteria to fulfil when it comes to purchasing makeup. The important ones that people tend to aim for are always makeup that gives high levels of pigment and at the same time feels comfortable on the skin. That sounds simple enough, right? Multiple beauty brands have gotten a hang of it, thus new makeup launches you see in stores now are always combined with skincare benefits.

As for Shiseido, these two alone are not enough. They’ve recently relaunched their makeup collection that further showcases its rich heritage and groundbreaking technology. “The focal point of the range isn’t simply the extraordinary colours or its incredible performance, but the unique, sensorial textures,” said Jill Scalamandre, President of Shiseido’s Makeup Center of Excellence. “We are taking an innovative approach to makeup that no other brand has ever done before.”

Shiseido‘s new makeup collection includes 18 products and 122 shades that are classified into four reimagined textures — gels, powders, dews and inks. You can expect every single product in this whole collection to give high colour payoff yet weightless and lasts for hours.

Out of the four textures, we’ve selected one main star from their own respective category — the Minimalist WhippedPowder Blush, KajaiInk Artist, Aura Dew and VisionAiry Gel Lipstick.

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Minimalist WhippedPowder Blush

The texture feels like mousse but it applies like an ultra-thin, featherweight powder on the skin. AirFushion Technology is used to create the blush so that it not only will blend effortlessly across the skin but will also last for eight hours. Available in eight shades with soft matte finishes.

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VisionAiry Gel Lipstick

There won’t be any complaints of drying lipsticks anymore with this. The VisionAiry Gel lipstick uses Triple Gel Technology that gives your lips multiple levels of hydration and moisture once applied. It feels cushiony, comfortable and weightless yet delivers high levels of pigment that stay put for six hours. Available in 28 shades inspired by modern Tokyo.

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KajaiInk Artist

The Kajai InkArtist is your eyeshadow, liner, brow and kajai in one. It is smudge-proof, crease-proof, waterproof, and tear-proof so that you can draw on without worrying that it will go out of shape by the end of the day. Its soft, graduated point allows you to create thin and smooth lines, but also wide enough to be used on the entire lid. Available in ten shades.

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Aura Dew

You can literally pile on the glow with this multidimensional highlighter. Ultra-fine rose, silver, and gold Japanese pearls are combined with a transparent base that blends seamlessly on the skin. Better yet, it stays put for 12 hours thanks to its revolutionary texture and it will stay true to its colour and weight even if you keep adding on layers. Available in three shades.

Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.
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