There are always a few criteria to fulfil when it comes to purchasing makeup. The important ones that people tend to aim for are always makeup that gives high levels of pigment and at the same time feels comfortable on the skin. That sounds simple enough, right? Multiple beauty brands have gotten a hang of it, thus new makeup launches you see in stores now are always combined with skincare benefits.

As for Shiseido, these two alone are not enough. They’ve recently relaunched their makeup collection that further showcases its rich heritage and groundbreaking technology. “The focal point of the range isn’t simply the extraordinary colours or its incredible performance, but the unique, sensorial textures,” said Jill Scalamandre, President of Shiseido’s Makeup Center of Excellence. “We are taking an innovative approach to makeup that no other brand has ever done before.”

Shiseido‘s new makeup collection includes 18 products and 122 shades that are classified into four reimagined textures — gels, powders, dews and inks. You can expect every single product in this whole collection to give high colour payoff yet weightless and lasts for hours.

Out of the four textures, we’ve selected one main star from their own respective category — the Minimalist WhippedPowder Blush, KajaiInk Artist, Aura Dew and VisionAiry Gel Lipstick.