As we’re about to call it a month with our ever-growing purchases, more beauty brands just dropped in. But the more, the merrier right? These are the newest beauty brands to land at Sephora and it’s a whole lot of skincare and hair products this time around. But we’re noticing a trend here — these new brands highly prioritise the use of natural or botanical ingredients but most importantly clean and effective.

Read on to find out more.

Coco & Eve

Photo credit: Coco & Eve’s Facebook page

The story of how this brand came about is pretty simple, it’s born from the love of Bali. Founders Alex and Emily fell in love with Bali, its rice terraces, coffee plantations, coconuts and more. With their feet in the sand and beachy Bali hair, they came with the idea of creating a hair masque that celebrates that love. Coconuts and figs are Coco & Eve‘s key ingredients, which are known for their hair strengthening qualities so any unruly, parched and damaged locks will indeed benefit from it.

Dr. Dennis Gross Skincare

Photo credit: Dr Dennis Gross Skincare’s Facebook page

As a board-certified dermatologist and dermatologic surgeon who’s been in practice for 25 years, Dr. Dennis Gross created this skincare line for his patients, using the latest state-of-the-art technology and carefully selected powerful, yet gentle ingredients. He’s very much well-known as the doctor who focuses on skin health to create and maintain the most natural-looking skin. Everything under the brand is cruelty-free and mostly vegan.

Briogeo

Photo credit: Briogeo’s Facebook page

“Brio” is an Italian word that means “vibrant and full of life”, while “Geo” is a Latin word meaning “of Earth and nature”; both represent the brand’s products in terms of packaging and formula. Founder Nancy Twine simple aim of providing hair solutions without any big-name celebrity stylists and deep-pocketed corporations has proven to be very much effective. Briogeo is clean and transparent, with formulas that are free of sulfates, parabens, phthalates, silicones, DEA and synthetic colour. The ingredients are 90 to 100 per cent naturally derived, even the bottles are either recycled or recyclable.

Dr Roebuck’s

Photo credit: Dr Roebuck’s Facebook page

Hailed from sunny Australia, sisters Kim and Zoe first suffered from dry, sensitive skin, and eczema when they were younger — which prompted them to use their parents’, who were doctors, one-of-a-kind formula by removing ingredients instead of adding them and it worked tremendously well on their skin. Now, they’ve created Dr Roebuck’s and name it in honour of them. These are skincare products that are straightforward, clean yet effective — just a multi-benefit skincare brand that works.

Sunday Riley

Photo credit: Sunday Riley’s Facebook page

This one may not need any introductions after making its round across the globe for the past few months but now they’re finally here in Malaysia. Sunday Riley is described as “advanced, high-performance skincare for real, noticeable results” with the use of only clean, non-irritating formulas that contain botanical ingredients. Sunday Riley, in a nutshell, is basically powered by science, balanced by botanicals. The products are actually produced in small batches for better quality control.

Hero image: Dr Dennis Gross; Featured image: Dr Roebuck’s

Jolin Lee
Contributor
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.