A product that the brand deemed as the world’s number one “first step” serum is now even better.

Sulwhasoo‘s First Care Activating Serum has been a not-so-secret solution to many women’s youthful skin. Its popularity stems from it being an essential anti-ageing boosting serum. The brand’s iconic product has made an impact in the K-beauty industry despite the wealth of products that the country produces. 

Many would hear of its effective anti-ageing properties, on how it nurtures the skin from inside out and providing a healthy ecosystem for skin cells regeneration. Now the renowned formula is upgraded for even more effective results.

An avid user of First Care Activating Serum will be able to notice its differences immediately — the bottle has been redesigned. A golden, amber cap now sits on top, which symbolizes natural radiance and beauty. The matte white-coloured bottle is now refined with gloss and translucency for a luxurious look. Truly befitting of a product with such technology and effectiveness.

Its fifth-generation sees a brand new technology that goes by the name of The Jaum Activator. It’s an upgrade after years of research and data mining of 3,912 prescriptions and 1,041 medicinal ingredients on the Orient’s best medical book named, Donguibogan. The Jaum Activator is developed based on five key medicinal plants that target five main concerns of ageing skin: peony that protects meridians, lotus for radiance, Solomon’s Seal for hydration, lily for nourishment and Rehmannia to control moisture. This is a perfect anti-ageing compound found in the Jaum Activator, which sees traditional Korean medicine science at its highest peak — having the potential to awaken energy inside the skin that addresses ageing concerns and activates the natural rejuvenation of the skin.

The Jaum Activator is further perfected with Youth Master Technology. It’s a unique yet advanced biotechnology that awakens the skin’s youthful energy, both inner and outer layers. Generally, it creates a healthy skin ecosystem. The technology is also what Sulwhasoo deemed as the world’s first hidden conductor of anti-ageing that works within your skin. The Jaum Activator activates skin cells to combat anti-ageing concerns from within, so skin will continue to regenerate to look as youthful as ever. The outer layer also stays strong and healthy as the Jaum Activator helps balance its microbiome composition.

The newly upgraded Sulwhasoo First Care Activating Serum will be available from June 2020.

Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.