ICYMI, the Markerad collection by IKEA in collaboration with world-renowned creative Virgil Abloh launched today at three IKEA stores across Malaysia — Damansara, Cheras and Batu Kawan, Penang.
Virgil, alongside Henrik Most, a creative leader at IKEA, conducted extensive research into the lives of young adults, in order to help understand their needs as they put together their first home. Thinking out of the box, the two creative minds have envisioned the collection as a way to define the home with distinctive characteristic, in a fun and urban way.
“Millennials expect you to solve the function as a basic thing, and they want you to create that added value, that emotional attachment to the product,” explains Most.
The collection takes on a minimalistic design approach, developed with the artistic references and deconstructive elements synonymous to Virgil’s code of aesthetic. His iconic quotation marks can be found across the collection, used to inject a sense of irony and humour into everyday objects.
“It’s about elevating the anonymous, everyday icons that we use without noticing. When we put a doorstop on one of the legs of an ordinary chair we create something unexpected — an interruption,” mentions Virgil Abloh.
True to the very essence of Scandinavian philosophies and hygge, each piece maintains a pragmatic sensibility with lots of subtle satiric elements. The IKEA receipt rug, for instance, is one piece that becomes an instant conversational piece at home or in the office — an icon to the furniture giant and a novelty in the books of Abloh.
The faux grass rug with the words “WET GRASS” is one way for the product to ‘interact’ to the audience in a fun language. “There’s always an underlying message in my creations. A little bit of irony and a human connection,” adds Abloh.
The Markerad collection drops on 31 October 2019 and will be available while stock lasts. If you’re still wondering what to get your hands on, here are the must-have pieces to covet from the IKEA x Virgil Abloh Markerad collection.