Mercedes-Benz Malaysia continues to drive its Urban Hunting initiative with its recent collaboration with ULTRA Singapore. The Urban Hunting movement celebrates the thrill of music, arts, nightlife, lifestyle and progressive trends of the affluent urbanite while experiencing the drive of a Mercedes-Benz in the heart of the concrete jungle.
Partnering with ULTRA Singapore as its official automotive partner, Mercedes-Benz hosted fans, customers, partners and media friends to the Lion City to be part of the grooving beat. The journey was filled with urban driving in the Mercedes-Benz range of premium compact cars along with chart-topping EDM courtesy of some of the best DJs and music producers including Nicky Romero, Steve Angello, Above & Beyond, Afrojack and DJ Snake.
Into its third installation, ULTRA Singapore maintained its cool as one of the most sought-after events in Southeast Asia and this year, the music celebration also paid tribute to Avicii as Dutch DJ, Romero revealed an unreleased track “Heaven” by the late Swedish musician who died of suicide in April this year. Here are some of the highlights from the event.