“Pink Venom,” the lead single of K-pop group BLACKPINK from their upcoming album Born Pink, will be released on 19 August at 12 am EST/1 pm KST (9:30 am IST). The announcement was made by the all-girl group on social media on 7 August.
The group also released a poster for the song which shows the letters ‘PINK VENOM’ rendered in a stylised pink colour over a black background.
This comes a week after the group dropped the announcement trailer of Born Pink, which marks the start of the next phase of BLACKPINK’s stellar career.
#BLACKPINK – Pre-Release Single ‘Pink Venom’ Release Poster
— BLACKPINK GLOBAL BLINK (@ygofficialblink) August 7, 2022
Here’s all we know about BLACKPINK’s comeback album Born Pink
What the trailer reveals
The Born Pink trailer, which released on 1 August, shows nothing but a pink cosmic cloud emerging from a pink-coloured drop. It then reveals that the pre-release single by the K-pop group will be out in August, followed by the album release in September.
All four members of BLACKPINK — Jisoo, Jennie, Rosé and Lisa — will then embark on a world tour in October.
Earlier in July, YG Entertainment, the agency that manages BLACKPINK, had said that the world tour would be the largest ever by scale in the history of the group. As part of it, BLACKPINK’s Malaysia tour is scheduled for March 2023.
On 26 July, the South Korean multinational entertainment agency revealed that all four members of the group were filming a music video, for which, according to YG Entertainment, “the highest production cost ever was spent.”
“The whole process is going smoothly as it was meticulously prepared under a thorough plan,” said the agency.
Born Pink marks the first album by the group since October 2020, when they released their first full-length album, titled The Album, along with its lead single “Lovesick Girls.”
Track of BLACKPINK X PUBG Mobile 2022 project sets record
The announcement of the album follows the release of the song “Ready For Love” — a special track by the group, which is part of the project titled ‘BLACKPINK X PUBG Mobile 2022 In-Game Concert: [The Virtual].’
The song “Ready for Love” shows the four members of the group in their virtual avatars. They are seen in a fantastical landscape, rendered in the easily recognisable arenas of the legendary battle royale shooter game.
Within a day of its release on 29 July, the song set a record as the fastest K-pop girl-group video to surpass 1 million views on YouTube in 2022.
(Main image: BLACKPINK album Born Pink; Featured image: BLACKPINK GLOBAL BLINK/@ygofficialblink/Twitter)