In this edition of #LSADrinks, we’ve curated a list of all the latest in the world of ABV in Malaysia and beyond — from releases to events. This #LSADrinks roundup comprises exciting updates from Heineken, Martell and more!
What’s new on #LSADrinks:
Guinness Malaysia hosts three-day Flavour by Fire event in Kuala Lumpur
Looking for something exciting to do in Kuala Lumpur this weekend? Look no further than the Guinness Flavour by Fire event happening from 18 August to 20 August 2023. Happening at Sentul Depot, the three-day affair will see renowned chefs preparing tantalising flame-cooked dishes — to be paired with stout, of course. The first 500 entries are entitled to a complimentary glass of Guinness Draught. At the event, feast on creations curated by Arthur’s Storehouse, Kitchen Mafia’s Sherson Lian and Johnny Fua, Big Boyz Barbecue, Yat Sing Smokehouse, Kao BBQ, Shucked Oysters & Seafood Bar, Tipsy Boar, Undisclosed Location, TNR by Sean & Angie as well as Guinness-infused dessert by Caketella. There will also be performances by the likes of Lost Spaces, Talitha, Claudia, Saint Kylo and more throughout the three days.
The first day of the Flavour By Fire event on 18 August was met with much fanfare. As soon as you step into the space, you’re met with a multi-sensorial experience — from the music and the crowd to the inviting grilling of food. Guests get to grab the Guinness Draught from 27 taps spread throughout the event space, which also includes an air-conditioned indoor area. More than 20 open-flame grills set the scene for an amazing time; alluding to the 232ºC when barleys are fire-roasted to give Guinness its unique flavour profile. Dishes include the likes of Roast Beef Taco with Guinness Marmite Sauce, Guinness Sticky Chicken Thigh, Sticky Lamb Ribs, Seafood Paella, Guiness Infused BBQ Char Siew, Cherry Wood Smoked Pancetta and more.
Those excited for a challenge should try their hands on he Guinness Long Bar Challenge. All you’ve got to do is slide a bottle of Guinness and win yourself cool merchandise. Great times, indeed! The Guinness Flavour by Fire event heads to Penang next from 2 September to 3 September 2023 at Fort Cornwallis.
Learn more and register HERE.
Jameson Malaysia launches collaboration with Dickies at REXKL
To celebrate the launch of the limited edition Jameson x Dickies collection, Jameson Malaysia and Pernod Ricard Malaysia hosted a fun party at REXKL on 11 August 2023. Alongside the special Jameson x Dickies bottle, a selection of pieces were on display as an array of renowned DJs such as Jovynn, Ashley Lau and Lapsap entertained the crowd with their respective sets. Acclaimed mixologists Angel Ng of Triptyk and Thanesh Kumar of Backdoor Bodega were present to whip up refreshing libations.
The limited edition bottle is still available for purchase at selected outlets and you might even be in the running to win yourself special items, including clothes from the ‘Crafted Together’ ensemble. The contest ends on 2 October 2023. From now until 28 October 2023, spot the Jameson x Dickies Kombi van as it travels throughout Peninsular Malaysia.
Learn more HERE.
Heineken collaborates with Motherchuckers on new capsule collection
As part of Heineken’s 150th anniversary celebrations, the beverage giant has teamed up with the Jane Chuck-owned lifestyle brand Motherchuckers. To celebrate the occasion, Heineken and Motherchuckers hosted a launch party on 17 August 2023 at The Godown — unveiling the special collection alongside music from Ashley Lau and Mr Yang. The occasion began with a welcome speech from the Marketing Director of Heineken Malaysia, Willemijn Sneep as well as a fashion show showcasing the clothes.
The Heineken 150 x Motherchuckers limited edition streetwear collection, called “That After Party”, comprises everything from t-shirts and track pants to crop tops and caps with bottle openers. Designed to reflect the red and green hues of Heineken (as well as ochre and shortbread), the pieces are all about staying stylish yet comfortable. Available on the Chuck’s site starting 18 August 2023, prices for the special collection range from RM178 to RM378.
Learn more HERE.
There are only 30 bottles of the L’Or de Jean Martell Assemblage du Lapin in Malaysia
Limited to only 30 bottles in Malaysia, there’s no denying the prestige that the L’Or de Jean Martell Assemblage du Lapin holds. Priced at RM55,000 each, the limited edition release is Martell’s latest addition to the Zodiac Edition collection — with this being an ode to the Year of the Rabbit. Created by Cellar Master Christophe Valtaud, the ultra-prestige blend comprises vintage eaux-de-vies chosen from previous Years of the Rabbit. The result? A cognac that’s rich with tantalising notes of honeyed fruits and dried prunes. For its decanter, Daum (a French Crystal House manufacturer) helped create the rabbit-shaped crystal stopper; adding an unparalleled allure to the L’Or de Jean Martell Assemblage du Lapin.
Learn more HERE.
WhiskyPlus returns this year for an all-new edition
The 2023 edition of the highly anticipated WhiskyPlus will be held on 9 September at Eastin Hotel in Petaling Jaya. Celebrating its fifth anniversary, this year’s WhiskyPlus will be bigger than ever (there’ll be one in Penang this November too). Known as the event for whisky and spirits tasting, WhiskyPlus will comprise two sessions this time. Prices for entry start from RM218 per person — including unlimited tasting of whisky and spirits, a voucher for a set meal, a commemorative whisky glass as well as a handy whisky glass lanyard. There’s also the VIP Entry option, priced at RM348 each.
Learn more HERE.
Check out Timah Whisky’s limited time cocktail menu at Concubine
In conjunction with Merdeka, Malaysia’s very own double peated blended whiskey — Timah Whiskey — is collaborating with Concubine in Kuala Lumpur. The specially curated cocktail menu is created by mixologist Mckay Jiplin to showcase the complex flavours of the whisky. Comprising four cocktails ranging from RM30++ to RM40++, local ingredients are also used to pay homage; fusing with the whisky’s floral smokiness. The menu is available from now until 1 September 2023. If you haven’t had the opportunity to try Timah for yourself, this is a great spot to experience the spirit.
Libations include ‘Spiced Captain Sour’, with Timah Whisky, Passion Fruit Puree, Honey Syrup, Lemon Juice and Kaffir Lime Leaves; ‘Taiping Twist’, with Timah Whisky, Pomelo Puree, Fresh Lime Juice, Grapefruit Bitters and Grapefruit Soda; as well as ‘Captain Speedy Adventurer’, with Timah Whisky, Lime Juice, Pink Guava Juice, Peach Syrup and Asam Powder Rim. Fans of highballs can opt for the ‘Timah Signature’, consisting of Timah Whisky, Soda Water and Lemon Peel.
Learn more HERE.
Stay tuned for more #LSADrinks updates!
(Hero Image and Featured Image credit: Guinness)