Buy a Food For Thought T-shirt from That One Thing and you can kill two birds with one stone: ease food poverty and support local F&B businesses.
Chances are, some of your favourite restaurants or cafes have already closed down due to the Coronavirus outbreak. The rest are struggling to survive, relying on reduced day-to-day operations to get by. Let’s not start with those living in food poverty and don’t have three proper meals to eat in a day. What if we told you that buying a T-shirt could help save them?
Multidisciplinary creative collective brand That One Thing recently launched Food For Thought to help those greatly affected by the pandemic, including local F&B outlets as well as those who are not fortunate enough to have food on the table. You can help by purchasing T-shirts priced at RM99 each, with 100% of profits going to The Lost Food Project (TLFP).
For the uninitiated, TLFP is a pioneer of sustainable food banking in Malaysia. The non-profit organisation ‘rescues’ edible, good quality and nutritious surplus food that would have otherwise been thrown away. These foods are then distributed to those living in food poverty.
TLFP currently donates to over 56 charities and reaches up to 6,000 recipients. They also have weekly distribution programmes with four government low-cost housing projects and reaches 100,000 B40 residents. During the movement control order (MCO), TLFP has provided over 180,000 meals to those living in food poverty. With its COVID-19 Fundraising Drive, the money raised from pre-orders of the Food For Thought T-shirt will head directly to the fund.
How does helping local F&B businesses come into play here? That One Thing has partnered with 15 restaurants in KL and Penang, and all restaurants’ logos will be printed on the T-shirt as a form of advertisement.
These restaurant partners will also be featured on That One Thing’s Yum Cha Sessions, an interactive question-and-answer programme on Instagram between the two parties. This session will allow viewers an insight into the local F&B industry as a business and community — fun stuff.
The 15 F&B partners that the brand has includes Fin, Provisions, Kenny Hills Bakers, Table & Apron, Pallilos Yakitori Bar, Urban Daybreak, Fluffed Cafe & Dessert Bar, Underscore Coffee, Piu Piu Piu, Universal Bakehouse, Li Restaurant, Backdoor Bodega, Kofi by 77, Hold Up Coffee Bar, and Foo Foo Fine Desserts.
That One Thing is currently taking pre-orders for the T-shirt until July 15th on its website and hopes to fulfil 200 orders throughout the campaign. If you’d like to support the cause, you can purchase your own T-shirt here.