From August to December 2020, Hugo Boss will be collaborating with several F&B partners to feature a BOSS Exclusive menu with 10% of the proceeds donated to The Lost Food Project.
When times hit hard, it’s always heartening to see large corporate names lend a helping hand to local businesses. BOSS (Hugo Boss) is doing just that with its latest initiative, #BOSSTogetherMY. It’s essentially a series of monthly gastronomical collaborations from August to December 2020, featuring several local F&B partners.
What’s happening during these partnerships is that the F&B partner will be curating a BOSS Exclusive menu that’s available for patrons to order from the restaurant’s platform for a limited period. To further extend this generosity, 10% of proceeds from the BOSS Exclusive menu will be donated to The Lost Food Project (TLFP), which will be co-funded by both BOSS and the F&B partner.
You’re already familiar with TLFP, a pioneer of sustainable food banking in Malaysia. The non-profit organisation ‘rescues’ edible, good quality and nutritious surplus food that would have otherwise been thrown away. These foods are then distributed to those living in food poverty.
For the first #BOSSTogetherMY instalment, BOSS will be collaborating with De.Wan 1958 by Chef Wan for a Malaysian menu in conjunction with Merdeka month. Named the MY Unity Set Menu, this course is curated by the iconic Datuk Dr. Chef Wan and comprises a five-course meal of authentic and classic Malaysian dishes. Expect a Rendang Daging Rusa dish, a Chinese-style Live Fish Seabass with Superior Sauce, an Indian-style Udang Kari Masala, and more.
The MY Unity Set Menu will be available for dine-in and delivery and caters for three to four pax at RM398++. If five courses feel too extravagant for you, opt for the three-course meal that is perfect for one person at RM129++. However, the three-course meal is only available for takeaway and delivery. To further sweeten the deal, with every order of the MY Unity Set Menu, guests will receive an RM100 BOSS voucher.
In addition to the voucher, customers will also get a limited-edition MY Unity tiffin that has been illustrated by local artist Tiffany Choong. To reflect the diversity and heritage of the menu, the artwork on the tiffin also celebrates the Malaysian flora and fauna, with particular emphasis on the Malayan tiger in hopes of protecting this endangered species.
If you can’t make it this month, fret not — the project will be going on until December with upcoming collaborations with the likes of Siti Li, Madam Kwans, and Kenny Hills Bakers in subsequent months.
The #BOSSTogetherMY campaign will begin August 15, 2020.