What do Scotch and a football team have in common? Not much, until now. Chivas has recently announced its partnership with Manchester United. The blended Scotch brand is set to be the English football team’s official spirits partner for the next three years.
But what Chivas and Manchester United really have in common is their mutual agreement that blended is always better. The former is a brand that is known for its blended whisky, bringing together Scotland’s finest malt and grain to create a blended Scotch that is truly exquisite. As for the latter, Manchester United is best known for bringing together the best football talents in the world, international fans, and a club team under one stadium all for the sake of the world’s most popular sport.
“Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland,” said Jean-Christophe Coutures, Chivas Brothers chairman and CEO. “Partnering with Manchester United was, therefore, a natural fit; we both firmly believe that great things can be achieved when we come together — from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team.”
Expect to see more of Chivas’s presence as the official spirits partner in many of Manchester United’s upcoming games.