Can you do it the Hennessy way?

HennessyMyWay is a global initiative introduced by Maison Hennessy in 2020, which serves to give back to the bartending community around the world, especially those who have been affected by the pandemic and deprived of their ability to earn doing what the love from behind the bar.

In a time where bars & pubs continue to face restrictions, Hennessy’s initiative aspires to motivate bartenders to “keep their blades sharp” and get to shaking and stirring from wherever they are and do what they love best – creating expressive cocktails.

Participants will have to creatively prepare a cocktail in 30 seconds.

Recognising the all-important role of bartenders as the beating heart of the industry, Hennessy is committed to seeing that none are denied this opportunity. Therefore bartenders attached to any bar establishment across Malaysia, including non-partner outlets of the brand, are eligible to participate in the HennessyMyWay 30-second challenge.

The challenge?

Bartenders participating in the HennessyMyWay challenge will have to show off their mixology skills and prepare a cocktail within 30-seconds, following the Hennessy service ritual – which will be explained to participants who register for the challenge.

They then stand a chance to earn global recognition as well as be rewarded with cash, based on the creativity and flair of the presentation.

Whether it’s an inspiration from their best-loved flavours or an experiment in personal expression, the challenge is the pinnacle of limitless creativity in the realm of bartending.

The prize

The 10 best submissions that showcase their own expression and the most creative Hennessy serving ritual will receive 500 Euros cash each and will proceed onward to global recognition amongst the Hennessy world bartending fraternity. Amongst local submissions, the next best 20 creative submissions will receive exclusive Hennessy prizes. Furthermore, the best cocktail creations will be showcased on Hennessy’s social media platforms to further raise bartenders’ profile, and bring attention to both bartender and establishment.

With the opportunity for bartenders to compete for the chance to represent Malaysia globally, the 10 best submissions will be enlisted to be in the running to vie for exclusive one-of-a-kind prizes including:

Global Top 5

A Hennessy Paradis MAGNUM signed by M. Maurice Hennessy (RRP 2000€ per unit) plus an invitation to the inaugural Pioneers Summit @ Hennessy Maison (Cognac) in 2022.

Global 20 Runner Ups

Hennessy Paradis signed by M. Maurice Hennessy (RRP 800€ per unit).

Most Creative Bartenders

Judged by a panel of Maison representatives, the most creative bartenders will receive global recognition.

How to enter?

Interested bartenders are required to contact the hotline number: +6019 475 5334 (Simon Ng) for entry guidelines and terms and conditions. And all entries are required to be submitted by 25 March, 2021.

For more updates on the HennessyMyWay challenge check out Hennessy Malaysia’s Facebook page.

This article first appeared on Augustman Malaysia.

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