Collaborations are nothing new – just look at the fashion industry as a whole. It’s all about staying relevant as the fashion industry is known to change in the blink of an eye. But in the luxury car industry, it’s a whole different idea. Luxury car collaborations are are few and far between, especially when it comes to partnering with luxury fashion brands.
However, every now and then a famous French fashion house will step up and collaborate with some of the biggest names in the motoring industry. To sweeten the deal, these collaborations are usually highly limited in production, making it an even more desirable item.
Of course, most of these collaborations are purely for aesthetic purposes, whether it’s on the interior or the exterior. This includes fine luxury leather on the upholstery, amongst other additions. Hermes is a frequent collaborator with luxury carmakers, utilising its wide range of different leathers.
The Lamborghini Murciélago LP640 may have been discontinued since 2010, but it still serves as a benchmark for exotic supercars to date. During the Paris Motor Show back in 2006, The Lamborghini Murciélago LP640 “Versace” came with a factory-tuned 6.5-litre V12 engine capable of 631hp as well as Versace’s very own design motif around the car. The brand’s Greek meander design on the Lamborghini’s iconic doors is easily noticeable on the exterior, but it’s the interior where Versace lets its presence be known. The upholstery features Versace’s bi-colour Nero over Bianco leather seats stitched with the Versace Greco motif. There is also a Gianni Versace logo plaque on the centre console and to top it all off, a complete set of Versace-branded luggage.
Image Credit: Silverstone Auctions
Making its debut during the Geneva Motor Show back in 2008 was the Bugatti Veyron Fbg par Hermès, bringing together the best of both luxury fashion and automobile worlds. This combination of Bugatti’s technical performance and Hermès’ expertise in craftsmanship introduces a supercar like never before. At the heart of the Bugatti Veyron Fbg par Hermès lies its 16-cylinder “W” configuration engine, which is fed by four turbochargers generating 1,001hp. As for its naming convention, it takes after the historic Hermès headquarters on the Rue du Faubourg Saint-Honoré, in the heart of Paris’ eighth arrondissement. The car features Hermès’ styling thanks to the help of designer Gabriele Pezzini by utilising a traditional two-tone Bugatti bodyshell design to create visual continuity between the exterior and interior. The colour of the bonnet flows through into the interior of the car and is picked up again on the rear wing. Its aluminium grilles on both the radiator and intercoolers are marked with the letter “H” while the door handles and seats on the interior were designed from scratch in the Hermès workshops in Paris.
Image Credit: Bugatti
In conjunction with simultaneous momentous anniversaries, Fiat and Gucci decided to collaborate with one another to create a special edition hatchback featuring Gucci’s signature motifs back in 2011. This resulted in draping the Fiat 500 hatchback with Gucci’s logo adorning the hubcaps, rear hatch, and B-columns. To make it even better, Gucci’s iconic red and green web stripe wraps itself around the sides and the rear of the car in a single line. This is evident in the interior as well with its seatbelts alongside the monogramed upholstery. Of course, one must wonder why Gucci would want to collaborate on a car that at best, isn’t known for its performance. In the end, the Fiat 500 is small and compact, which makes the perfect vehicle for your typical fashionista to travel around Europe with.
Image Credit: Fiat
What happens when you put two top Italian brands together? It comes in the form of the Maserati Quattroporte Ermenegildo Zegna, which made its debut back in 2015. However, it wasn’t only on the Quattroporte that Ermenegildo Zegna did have a hand in; it was also in the Levante as well as the Ghibli models. While the exterior is rather generic, it is on the interior where the car shines. The limited-edition Quattroporte comes with a “Platinum Silk” finish while its interior is fitted with Ermenegildo Zegna’s exclusive silk fibres.
Image Credit: Maserati
While this isn’t necessarily an actual collaboration between Pagani and Hermès, it was brought together by Iranian entrepreneur and real estate investor, Manny Khoshbin. By going straight to Hermès and Pagani, Khoshbin was able to pull off a one-of-a-kind deal with both luxury labels by creating a one-off Pagani Huayra Hermès Edition. While the car itself already houses the AMG-sourced twin-turbo V12, it now features extra incentives like bespoke Hermés caramel leather all around the interior. The design team over at Hermès also included the same leather and stitching that lines the iconic handbags to cover the Huayra’s interior, which expertly contrasts against the carbon fibre. An Hermés-badged shift lever is also part of the car as well as intake grates to represent the Hermés’ “H” logo. A custom luggage set is also thrown in to complement the interior components of the car.
Image Credit: @mannykhoshbin