When you think of Bugatti, you think of an expensive supercar; and we’re talking eight-figure expensive. But what is it that makes it so pricey, yet so alluring at the same time?

It is a name that is synonymous with exclusivity and ecstasy; the sheer power that radiates from a Bugatti supercar is like nothing else. To fully understand how Bugatti came to be the brand it is today, you have to go all the way back to 1909 when it was first discovered.

The creator of the luxury supercar maker was none other than Ettore Bugatti, an Italian-born industrial designer living in the then-German city of Molsheim, Alsace. Back then, Bugatti was all about style, panache, and excellence. Not only did its cars come with a beautiful design, but it was also capable of winning races. But alas, it slowly faded away into the abyss after the death of its founder in 1947.

Bugatti
The 1992 Bugatti EB110 Super Sport.

Fast forward to 1987, Italian entrepreneur Romano Artioli acquired the brand and renaming it to Bugatti Automobili S.p.A.. It also began production on its first model — the EB110 GT. Unfortunately, by the time it came into the market, both North America and Europe were going through a recession. This ultimately forced the company into ceasing all operations in September 1995. However, that all changed in 1998 when Volkswagen Group acquired the Bugatti brand, thus renaming it to Bugatti Automobiles S.A.S as we know it today.

Seven years later saw the introduction of the first-ever Bugatti Veyron and the rest, as they say, was history. For the next 10 years, the Veyron was a beast in its own right and constantly touted as the world’s fastest car for many years. After that saw the introduction of Bugatti’s second supercar, the Chiron, which is still largely popular to this day. Bugatti also released a track-focused supercar known as Divo, after the acclaimed French racing driver, Albert Divo. What makes the Divo so special is that there are only 40 of it in the world.

But how did Bugatti become such a desirable brand? For the most part, it’s due to the low numbers at which its supercars are made. In total, there were only 450 Bugatti Veyrons worldwide through its 10-year cycle. For the Chiron, it plans to build only 500 through its own decade-long cycle as well. This goes to show just how valuable a Bugatti will be, given the scarcity of it. Not to mention, it also does plenty of one-off creations.

Bugatti
La Voiture Noire.

Seeing as there are so little Bugattis available around the world, it would make sense that it’s priced that way, right? That isn’t the only reason. Its supercars come with the most premium of materials that cannot be found in other luxury cars. And for obvious reasons, you’re buying a Bugatti because of its unprecedented performance. With each of its new supercar boasting quicker speeds with more horsepower, it’s hard to see who is capable of catching up.

Bugatti
Centodieci.

The one-off La Voiture Noire is a classic example of how premium Bugatti makes itself out to be. The car has already been sold to a mysterious buyer, even before it has been completely finished. This goes to show the number of trust people has in Bugatti, knowing that it can deliver. The marque even loves to pay tribute to its heritage, which is what you will expect of the La Voiture Noire. It’s a modern-day spin on the classic Type 57 SC Atlantic while the Centodieci draws inspiration from the iconic EB110 GT.

All images courtesy of Bugatti.

Wi-Liam Teh
Senior Writer
Wi-Liam is a geek at heart with a penchant for tattoos. Never without a drink in hand (preferably whisky, gin, or Guinness), he is also a writer by day and a keyboard warrior by night. On his day off, he masquerades as a streetwear and sneakerhead enthusiast while his bank account says otherwise.