While most are already familiar with the brand Citroën, not all are aware of the DS, the upper echelon of the French automobile brand. The DS – an abbreviation of Different Spirit or Distinctive Series – runs parallel with the other models under the Groupe PSA, Europe’s second-largest automotive manufacturer sold under the Peugeot, Citroën and Opel brands. But the DS remains a dark horse until recently when the brand unveiled the new DS 5 — a stand-alone identity, unlike anything you’ve seen from the French marque.
The DS 5 embodies all the attributes of current and future DS vehicles – a stylish alternative to existing premium carmakers.
Unlike its predecessors, it may be hard to recognise the DS 5 as all Citroën badging are removed. The new flagship model bears a chrome hexagonal frame grille with the DS monogram emblazoned in the centre. Maintaining its bold and aerodynamic features, the DS 5 front end comes with a revolutionary character that is referred to as the DS Wings.
The ‘wings’ flow seamlessly into the xenon headlights surrounded by the brand’s new LED lighting design. The sabre design is retained and flow from the tip of the lights up to the edge of the bonnet while the rear has a flamboyant ‘flamethrower’ backlight and twin tailpipes for a commanding presence on the road.
On our way up to Georgetown, Penang in the DS 5, the car was the centre of attention as fellow motorists stopped to enquire about the model and make. The dynamic outlook made for a commanding impression on the road, and for its driver, a feel-good factor on the steering wheels.
This was further enhanced with an enjoyable and comfortable driving experience through the freeway, despite the rainy weather. While the automatic rain and light sensor kept the drive seamless, its performance was equally impressive — picking up to a speed of 180kmph in just five seconds thanks to the 1.6-litre turbo high engine with direct petrol injection that delivers 165Ps@6000rpm and 240NM of torque, including a six-speed automatic transmission.
First-time drivers may not be familiar to the swift speed change that is absolutely silent – you need some time to get used to it – but take advantage of the cruise option to keep the ride within the speed limit.
Its interior cabin lends a touch of aerospace design with a cockpit-style seat. The driving position is designed around the driver with main controls grouped on two central consoles – one low and one overhead. All buttons, dials and toggle switches are akin to being inside the cockpit. The experience is enhanced with sweeping dramatic sunroofs with electric sunshades to create a snug internal ambience.
The DS 5 also offers a high-tech driving experience with a colour touch-drive interface, an easy access to all in-car functions from navigation to music. This includes a New Mirror Screen technology that is compatible to both iOS and Android devices. Enjoy the ride with an improved Denon sound system that comes with six speakers and boot-mounted subwoofer – making long journey extremely conducive and memorable.
We too, ended up taking the longer routes to immerse in the luxury and comfort of the DS 5 that go beyond its aerodynamic performance.