As the long-awaited Porsche Taycan hurtles toward its 4th September global unveiling, the German automaker has already scored nearly 30,000 pre-orders for its highly anticipated all-electric sports sedan, as reported by Bloomberg. Going by the strong demand for the vehicle, the company plans to manufacture about 40,000 units in its first year. The car will be physically unveiled at the Frankfurt Motor Show next month.
In comparison, the brand’s most popular models such as the 911 and 718 Boxster sold 35,573 and 24,750 units respectively last year. If the Taycan achieves its lofty goals, the all-electric car is set to zoom well ahead of these two iconic internal combustion models, blazing a new trail for electric sports cars.
In fact, the company had set a target of 20,000 units for Taycan initially and bumped that up to 30,000 after a few months, before revising it further. Analysts believe that demand for the car will, however, not surpass that of the company’s popular SUV and crossover models such as the Cayenne and Macan.
Taycan could give American automotive company Tesla’s Model S stiff competition, though. The Model S, the Taycan’s closest competing model, has been going strong in the luxury electric sedan segment since its launch in 2012 but still hasn’t received any major facelift so far. The combined delivery figures for Tesla Model S and X stood at 99,394 in 2018.
Taycan is expected to be priced at US$90,000 (approximately RM2,900,000), and prospective buyers can register by paying a deposit of €2,500 (approximately RM11,500), which will be deducted from the final price. The car has a total range of 500 kilometres on a single charge and is believed to sprint from zero to 100km/h in less than 3.5 seconds, and to 200km/h in less than 12 seconds with 605HP on tap.
Porsche has said that the car can be 80 percent charged in just 20 minutes, and a four-minute charge alone can load enough power in the Taycan’s battery to drive as far as 100 kilometres. Rather than resting on novelty of an all-electric car, Porsche is also rolling out other incentives to drive sales: the company is currently at work installing fast chargers at dealerships across USA and Europe, and is offering three years of free charging to Taycan owners at Electrify America (a subsidiary of parent company Volkswagen AG in the USA) public stations. With this much fanfare surrounding Porsche’s first electric car, it’s expected to pave the way for more battery-operated vehicles from the marque.
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This article was first published in Lifestyle Asia Hong Kong.