Just like clockwork, Apple once again finds itself in the spotlight with the entire tech industry watching. After introducing its latest iPhones about a month ago, Apple is now moving its focus on the creative field, which includes composers, musicians, artists, and designers. With the latest iPhones centred towards providing greater features, the new Apple MacBook Air, Mac Mini, and iPad Pro speak otherwise.
Held at the Brooklyn Academy of Music, the main theme of the keynote highlighted creativity. With a majority of its users being part of the creative industry, Apple announced that the new MacBook Air would be revolutionising how the lightweight and portable laptop used to be.
One of the biggest introductions to the new MacBook Air will be the inclusion of a Retina Display, which promises greater colour reproduction and resolution than its predecessors. This addition is the first major breakthrough for the MacBook Air model after three years of slight performance upgrades. Its 13.3-inch display will also join in on the new near-bezeless trend as it is stretched to its edges for maximum enjoyment.
Unlike the iPhones, the MacBook Air will come with a headphone jack. It will also sport two USB-C ports for faster data transfers and connectivity, and weighs only 1.24kg — a full 0.1kg less than the previous model. It’s also significantly smaller than its previous iteration, closing in at only 15.6mm thin.
Touch ID is also present in the new MacBook Air, which promises safer and more secure logins. However, it will not feature the MacBook Pro Touch Bar; so if you want to get your hands on that, this isn’t for you. Apple also does its part to help the environment by letting this be the first Mac to be made entirely out of 100% recycled aluminium.
The base model for the new MacBook Air is now available for pre-order at US$1,199 and comes with the 8th Gen. Intel-Core i5 processor, 8GB of RAM, and a 126GB SSD. Of course, all that can be upgraded at a higher price point if you choose to. There will also be three finishes to choose from — Space Gray, Gold, and Silver.
Known as the most popular tablet in the market right now, the iPad is a technological revolution that continues to impress with every passing year. 2018 is no different as Apple introduces the all-new 2018 iPad Pro in two sizes – an 11-inch and a 12.9-inch.
Going up against the likes of the Microsoft Surface and Google’s Pixel Slate, the new iPad Pro ups the ante with a complete redesign by taking away its home button. Receiving similar treatment as the iPhones in terms of Face ID technology, the new iPad Pros also come with a much slimmer body at only 5.9mm while carrying much thinner bezels than before.
On the inside, the iPad Pros also feature the new 12X Bionic processor, equipped with neural engine technology. This is a similar addition to the latest iPhones, pushing Apple’s boundaries towards artificial intelligence (AI) and augmented reality (AR) technology.
While the iPad Pros may not come with a headphone jack, both come packed with a new Apple Pencil stylus with wireless charging technology. Simply dock the stylus onto the iPad Pro and it starts charging automatically. There is also an updated Smart Keyboard folio that comes with the tablet, allowing you to get work done with the need of a laptop.
Both the 11-inch and 12.9-inch iPad Pros are now available for pre-order at US$799 and US$999 respectively. There are two distinct colourways, mainly Silver and Space Gray.
With all that is said and done, this marks the end of Apple’s yearly keynote as many fans will be waiting in line to get their hands on Apple’s latest gadgets. From the iPhone XS and XS Max to the new MacBook Air and iPad Pro, it’s safe to say that Apple has outdone itself this year again — this time even bigger than before. (Images: Apple)