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Everything that happened at the Google Pixel 3 launch

With the launch of the latest Apple iPhones happening about a month ago, it seemed about right that Google will have its own say when it came to its own devices. While its usually on a much less grand scale as compared to many other annual launches, Google has a few aces up its sleeves during its #MadeByGoogle keynote, which focuses on a lot of new gadgets and features that consumers can expect from the makers of Android. One of is, of course, the new Google Pixel 3.

Aside from its latest series of smartphones, Google also two new devices into its range – the Pixel Slate and the Google Home Hub. The former is Google’s take on its regular Chromebook series with a twist, blending a laptop with a tablet. The latter focuses on the smart home speaker market, allowing it to integrate with other Google Home devices.

Google Pixel 3

The new Pixel 3 smartphones

Probably the most anticipated launch for all Android fans this year, the Pixel 3 and Pixel 3 XL have managed to live up to its hype, and then some. Suffice to say, Google does remedy this by ensuring that both the Pixel 3 and Pixel 3 XL feature much larger screen-to-body ratios as its predecessors.

Google Pixel 3
The Pixel Stand assists both the Google Pixel 3 and Pixel 3 XL in wireless charging. (Image: Google)

Both devices will now also have a glass back and front, which is great for wireless charging. The Pixel 3 sports a 5.5-inch OLED display, which is much bigger than the Pixel 2 while the Pixel 3 XL comes with a 6.3-inch OLED as well as a notch on top. While other brands place less emphasis on the smaller sibling, Google pays attention to both by ensuring users get the same experience, no matter what device they’re using.

This rings true as the Pixel 3 and Pixel 3 XL house a Qualcomm Snapdragon 845 processor, 4GB of memory (RAM), and will carry either 64GB or 128GB of internal storage. On the downside, there is no microSD card slot nor a headphone jack (more on this later on). However, the phones are IP68-rated for water resistance.

But what makes the Google Pixel smartphones so desirable? Since the launch of the Pixel 2 and Pixel 2 XL, many have raved about its camera, which is a single-lens system that can outperform most smartphones with a multi-lens setup. Staying in tune with the old adage “if it ain’t broke, don’t fix it,” the Pixel 3 and Pixel 3 XL will stick with carrying a single camera at the rear.

Google Pixel 3
Both devices come in a range of colours, Just Black, Clearly White, and Not Pink. (Image: Google)

The main shooter is a 12.2-megapixel lens with optical image stabilisation (OIS) and Google’s own artificial intelligence (AI) enhancement, much like its predecessors. Of course, the AI enhancements have improved since then. Meanwhile, the front-facing cameras within the notch are a dual-camera 8-megapixel setup with varying apertures to help you capture greater portrait shots.

Google’s Machine Learning

A masterstroke at last year’s #MadeByGoogle event was its machine learning technology. It was inevitable to bleed through the smartphones especially with Google building its empire around machine learning and AI technology. This helps the Pixel 3 and Pixel 3 XL in many ways, especially in the camera department.

For starters, Top Shot is a new feature (for the Pixel 3 smartphones) that assists you in taking a burst set of shots. By using machine learning, the phone will sift through the shots and pick the best of the lot for you. Super Res Zoom is another machine learning feature that will take a burst set of pictures at one-go. This allows it to more accurately zoom into the photo rather than relying on the optical zoom.

There is also Night Sight, which as the name suggests, helps you in taking pictures at night. The algorithm within the smartphone will determine the proper exposure for a night scene and will fill in the necessary parts that require lighting.

What this says about Google

Google Pixel 3
The Google Pixel 3 and Pixel 3 XL comes with a host of accessories. (Image: Google)

The Pixel 3 is now available for pre-order through the Google Store in select countries like Singapore, Japan, and Taiwan to name a few. To view the entire keynote, you can head over to the official Made By Google Youtube channel.


Wi-Liam Teh
Senior Writer
Wi-Liam is a geek at heart with a penchant for tattoos. Never without a drink in hand (preferably whisky, gin, or Guinness), he is also a writer by day and a keyboard warrior by night. On his day off, he masquerades as a streetwear and sneakerhead enthusiast while his bank account says otherwise.