Scenes in the smartphone industry are an ever-evolving trend. One has to be able to cope with the constant demand from users for something innovative and exciting. One such fad would be the drastic improvement of smartphone cameras, which sees plenty of brands hopping onto the bandwagon. While the main tech giants have also thrown their hats into the ring, all three have yet to unveil its upcoming flagship devices for 2018.

As expected, 2018 has seen the rise of the Chinese tech giants, pulling out all the stops in introducing the latest in technological advancements and innovations. This year has seen the likes of Huawei, Oppo, and Vivo continuously influence a consumer’s perception of a smartphone. However, it’s only towards the later half of the year do you see the likes of Samsung and Apple pulling out all the stops.

Google

While the Google Pixel series is still fairly new in the market, Google has been in the smartphone industry since 2010. Starting with the Nexus One until the Nexus 6P, Google has been using different manufacturers for its smartphones, ranging from Huawei to LG and HTC. It wasn’t until October 2016 at the #MadeByGoogle keynote did it officially announce the first ever Pixel and Pixel XL smartphones. The Pixel 3 and Pixel 3 XL is expected to launch on 4 October 2018, with its predecessors making its official debut on the same date.

As far as rumours go, the designs of both the Pixel 3 and Pixel 3 XL will be taken up a notch, literally. As compared to its previous generation, both of the latest Pixel additions will sport larger display screens and the Pixel 3 XL is expected to carry a notch at the top while keeping its chin at the bottom to house its stereo speaker. Sadly, the same can’t be said for the Pixel 3 as it’s expected to keep its rather large bezels at the top and bottom of the display.

In terms of cameras, the Pixel 2 and Pixel 2 XL defied the dual-camera setup trend. In fact, Google stuck by its guns and went with a single lens system, instead employing the use of artificial intelligence (AI) to get the most out of its Portrait Mode shooting than rely on another lens entirely. According to leaks, it appears that Google will be leaning towards a dual-lens setup this year; whether or not it actually appears on the back of the smartphone, only time will tell.

Other features that may be included in the upcoming Pixel 3 and Pixel 3 XL are gesture-based user interface (UI) features, which means more swiping is needed instead of buttons. Knowing Google, it will definitely have more than an ace up its sleeve come the launch.

Samsung

Considered to be the number one smartphone brand in the world, Samsung requires no introduction. With that said, Samsung usually holds two big conferences a year to introduce its two most popular flagships, mainly the Samsung Galaxy S series and the Galaxy Note series. Earlier this year saw the release of the Galaxy S9 and S9+, which featured the biggest Samsung innovation to date, a variable aperture to its camera setup.

It has already been confirmed that the Galaxy Note 9 will be released in August, featuring a slightly bigger display screen than its predecessor. It will also boast a more strategically placed fingerprint sensor, this time right below the camera than beside it. Other leaks about the upcoming Galaxy Note 9 doesn’t feature large additions or updates; through leaked images and digital renders, the Galaxy Note 9 will come with a vastly similar design to its predecessor, albeit with a slightly smaller forehead and chin combination.

Of course, one can expect updates in the hardware, mainly a Super AMOLED display screen, making it only slightly brighter than the Galaxy Note 8. According to rumours, the Galaxy Note 9 will come in three versions – 6GB RAM and 128GB of storage; 8GB RAM and 256GB of storage; and lastly 8GB RAM and 512GB of storage. It is also expected to feature the latest Exynos 9820 processor, promising faster speeds and high-dynamic range (HDR) video recording.

Apple

A fan favourite to many around the world, Apple doesn’t play around when it comes to introducing the latest addition to its line up of iPhones. After introducing the iPhone X to the market, it appears Apple will be looking to step up its game once again with the iPhone 9. It also plans on introducing two new other iPhones but the names of which have yet to be confirmed. Some are calling it the iPhone X Plus while others refer to it as the iPhone XI.

Whatever the case on what the name may be, it’s safe to say that Apple has always stuck with its September announcement when it came to revealing flagship smartphones. As for the iPhone 9, it is expected to have a more refined design with some new features thrown in. It should also expect an increase in processing speed and power, more colours to choose from, and better screen resolutions.

While rumours are to be taken with a large pinch of salt, some does carry weight in its own defence. The idea of an iPhone having more than a dual-camera setup sounds preposterous at first, but given how the public has reacted to the Huawei P20 Pro and its triple-lens system, it wouldn’t be at all surprising to see one of the latest iPhone models with three cameras at the rear.

Not much else has been mentioned about the latest iPhones so we will just have to wait for September.

Wi-Liam Teh
Senior Writer
Wi-Liam is a geek at heart with a penchant for tattoos. Never without a drink in hand (preferably whisky, gin, or Guinness), he is also a writer by day and a keyboard warrior by night. On his day off, he masquerades as a streetwear and sneakerhead enthusiast while his bank account says otherwise.