The biggest search engine in the world drops a new social media platform and we’re so keen to check it out.

Google just surprised us with a quiet launch of Keen — the ultimate competitor to Pinterest. Keen auto-generates content for users based on their hobbies and interests.

Just like Facebook launched its own take on Pinterest earlier this year to compete with the hobby-oriented social media site, Google announced late last week the launch of Keen, a platform on which a user can make “keens,” like Pinterest boards, “which can be about any topic, whether it’s baking delicious bread at home, getting into birding or researching typography.”

google keen

Just as Pinterest does, Keen curates content based on a user’s interests. Boards can be shared with their friends, family, or other subscribers. According to Google, “we use Google Search and the latest in machine learning to remain on the lookout for helpful content related to your interests,” and the more a subscriber uses the application, the better the application recommends relevant content. Keens can be public or private.

The Facebook iteration, Hobbi, sets itself apart from Pinterest and Keen by helping users track their progress on certain activities so they can “see all the small moments add up.” The latest version of the application which was launched in May lets people share their progress with friends and family members who can cheer them on.

Keen was created by the company’s Area 120 workshop, a Google incubator for experimental projects. Similarly, Hobbi was created by Facebook’s NPE, or New Product Experimentation, team which creates mobile applications that, based on their popularity, will remain available for download or not.

Keen is available for download now for Android systems alongside Hobbi and, of course, Pinterest.

This article is published via AFP Relaxnews.