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Kim Kardashian elevates the Beats Fit Pro with chic neutral tones

Available 16 August in shades of Moon, Dune and Earth, Kim Kardashian made sure there’s a pair of neutral-coloured Beats for you.

Apple’s Beats Fit Pro were a “gamechanger” for Kim Kardashian, so much so that they got her thinking: Why don’t headphones, or tech products in general, come in neutral tones?

And after having that thought, Kim, with her same 24 hours in the day as you — albeit with a few hundred million more dollars and connections to the people that make decisions in the world — teamed up with an artist friend to put together a prototype of what that might look like, and pitched it to the Beats team. They went for it (obviously) and Beats x Kim were born.

Kim’s Beats Fit Pro comes in three shades: Moon, Dune and Earth, and each look like a fitting companion to the other product lines in her empire, from neutral-tone shapewear brand to SKIMS to her SKKN skincare line.

There’s no denying they look good — if there’s any downside, it’s even more people talking to you because they don’t realise you have headphones in. Oh well.

The Kim Kardashian x Beats collaboration (US$199.99 / approx RM892) drops 16 August on Apple.com and in-store 17 August.

Nathan Erickson


Born in Seoul and based in Hong Kong, Nathan has been writing about culture, style and food for some of the world's biggest publications for over a decade. He's loyal to tequila soda and Canon lenses, and still produces music in his spare time. (Charley is his Korean name.)

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