This 11-year-old messaging app WhatsApp has rolled out two new features in 2020: A UPI-bases payment service and messages that will disappear after seven days.
WhatsApp started testing their payment service in 2018 in India and is finally ready to go mainstream in more countries. It was announced right after National Payments Corporation of India (NPCI), that comes under the UPI payments infrastructure, approved WhatsApp to roll out UPI-powered payments in the country.
On the other hand, your messages may soon vanish. The messaging service used by more than two billion people globally said it would enable people to choose whether to keep their messages or allow them to delete itself after seven days. “Today, WhatsApp messages often live on our phones forever. While it’s great to hold onto memories from friends and family, most of what we send doesn’t need to be everlasting,” a WhatsApp blog post said.
“Our goal is to make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn’t have to stick around forever. That’s why we’re excited to introduce the option to use disappearing messages on WhatsApp.” Facebook previously introduced a similar option for its Messenger platform, following on the heels of Snapchat, which has amassed a strong following among young smartphone users.
WhatsApp chose a seven-day window “because we think it offers peace of mind that conversations aren’t permanent while remaining practical so you don’t forget what you were chatting about,” the blog post said. “The shopping list or store address you received a few days ago will be there while you need it, and then disappear after you don’t.”
The move comes with Facebook’s core social network losing ground to younger audiences to rivals like Snapchat and TikTok, even as Facebook-owned Instagram continues to grow in that demographic group. A Piper Jaffray survey of US teens last month showed Snapchat is their favourite social media platform, and that TikTok overtook Instagram for second place.
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