After 10 years in the industry, fashion influencer Brian See continues pioneering the style department by embracing changes and being continuously innovative in his next moves.

It has been a decade since Brian See penned his first blog post at just 17 years old. At the dawn of the social media game, he was one of the earliest local male influencers pioneering men’s fashion trends. His quirks and out-of-the-box sense of style have been lauded for its bold, gender-fluid and revolutionary approach— qualities that have been in his code of aesthetics all along, yet still relevant in today’s mainstream fashion.

Summing up his 10 active years as a fashion influencer, Brian — also known as @mrbriansee on Instagram — has nothing but great things to say. From numerous fashion shoots and magazine features to the many adventures in his career, Brian is grateful for a blessed journey as he continues to reinvent himself in the next chapter of his career. He also drops a reminder for everyone to learn how to be more contented in life, resonating with the tattoo inked on his chest that reads “life is short, choose happiness”.

The 27-year-old is goofy and fun to be around with, a far cry from the cool, almost glass-like expression he portrays in most of his pictures. “Just because I hardly smile on Instagram, that doesn’t make me a cold person,” he quips. Describing himself as the life of the party, Brian is never afraid to step up and be the odd one out. He believes that one should always be different, and up the ante when it comes to defining style and fashion.

“There’s no right or wrong in fashion. It is how you put a spin to your everyday outfits with your personal style,” he mentions.

Apart from fashion, what’s next for Brian would be something he looks forward to as he charters his music career and entrepreneurial journey next. In our recent fashion shoot with him for Gucci Epilogue, Brian shares what he is grateful for and his two cents on what it takes to be an influencer in today’s context.

Brian See styled in Gucci Epilogue.

What has 2020 – the pandemic and the new norm – taught you?

Of course, the pandemic has affected me in a way or two, but it has also taught me to be more content with the life I have. It also made me realise that we should really be appreciative with what we’ve achieved in life. Many people are struggling out there, so never take things for granted and learn to be more content in life.

The lockdown has also helped me to slow down as well. I suddenly had time to relax, learn something new and also think of my next moves. I am grateful for this ‘pause’ and I believe many will agree with me.

What have you been up to recently?

I’m in the midst of planning the release my second single and will be focusing a lot more on my music in 2021. Apart from that, I’m growing my YouTube channel as well, narrating everything about my life in my videos. I’m still new to YouTube and I’m trying to find out what my viewers and followers are liking apart from getting to know me through my content.

What has been the most challenging thing about starting your YouTube channel?

Besides understanding your viewers better, I find it challenging speaking in front of the camera because I’m not really used to it. I’m still taking my time and learning how to engage with the audience as much as I can.

What does it take to be an influencer?

I think you need to know how to convey the brand message because it’s not just about posting nice pictures on your page. I believe when you are able to relate the key messaging with your lifestyle, it makes your content much more relevant and meaningful. You’re also engaging with the audience on a more personal level.

On top of that, you need to be able to deal with negative comments with an open mind. When I first started blogging, I received a lot of criticisms. Back then, I was younger and more vulnerable — of course, the hate comments affected me in.

How do you deal with the haters?

You have to be mentally strong and know what you’re doing. As long as you’re doing something right and not harming anyone, you’ll be fine. Also, be very passionate about what you do — not doing something half-heartedly. If you’re passionate about something, you’ll keep the ball rolling despite the many things people may say about you.

And would you say that it is harder now to stay relevant?

There are plenty of social media platforms now, so staying relevant is very hard these days. The audience is evolving. But for me, as long as I am comfortable with what I’m doing, I know I’ll be fine. You don’t have to follow what other influencers are doing just to stay relevant. You do what you strongly believe in, and always stay true to yourself.

Among the OGs, we joke about this as well because we started out in the early days of social media and we were part of this whole revolution. Each time something new comes out, it feels like we’re back to square one — so you have to be part of the change as well.

You’ve accomplished so much since your early blogging days. What have you not accomplished yet?

I opened Barcade at EkoCheras Mall in 2019 with Hanpin Ma. But up next, I think I want to have my own brand; something that represents me. I believe that is definitely one thing I’m working towards — to kickstart my entrepreneurial journey. We can’t be stuck in social media forever, right?

How would you describe Brian See’s personal style?

I don’t think I have a personal style per se, as I’m always open to trying new looks. I’ve never restrained myself to what I should wear or how I should look like. It’s not just about the products or clothes, but how you wear it and make it your own.

Brian See

Imagine looking at yourself in the mirror. What would you say to yourself?

You’re ageing! (chuckles). Of course I would hope to eternalise how I look but age is something inevitable. When you’re much older and your mind is more mature, you tend to embrace the imperfections. As someone who’s facing the camera a lot, you’re also expected to look and act a certain way. Personally, I feel that you need to accept who you are and go where the wind takes you.

How do you set yourself apart from other influencers out there?

I think it’s the image and reputation that I’ve built along the years — you don’t become a successful influencer overnight. There’s a lot of hard work, and everything is founded on what I have accomplished throughout the years. Also, I have versatility and style that defines who I am, which is being adventurous with how I look and never being afraid to try new things. I like pioneering a trend, especially for men’s fashion.

Lastly, what would you like to say to the readers out there?

Always try something new — it can even be totally out of this world, big or small. If you have something that you’ve always wanted to do in your bucket list, even the most trivial of things, do it. Don’t wait until it’s too late to try something new.

Martin Teo
Content Editor
Martin loves traveling the world to see ancient ruins and classical architecture. He enjoys the culinary experience of various cities but (still) refuses to eat anything insect-like. On a daily basis, he finds time hitting the gym to compensate for the amount of food he needs to eat just to write an article.