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New look: Emporio Armani store and Emporio Armani Caffé in Paris

The Armani Group has just announced the re-opening of the restyled and totally new Emporio Armani store and Emporio Armani Caffé in Paris. Its location remains at 149 Boulevard St. Germain, in the heart of the iconic Rive Gauche, one of the liveliest districts in Paris. The four-storey store complex sprawls across 1460sqm, with 200sqm dedicated to the Emporio Armani Caffé.

Emporio Armani St. Germain (2)
Clothes are hung on metal tubes suspended from the ceiling for a clean, minimalistic look.

Customers can now discover clothes and accessory collections for both men and women. Discover the full range of EA7 sportswear and Armani Jeans, as well as watches, eyewear and jewellery comfortably in the open, airy spaces. Luminous glass pieces showcase accessories while guiding guests around the store that’s designed with flowing weightlessness in mind. There are walls which are paper-thin and covered with a white fabric to define space rhythmically, and provides a stark contrast to the black floors.

Photo Beppe Raso
The high ceiling and orderly arrangement of clothes and accessories gives off a cool and harmonious vibe. Photo credit: Beppe Raso

The new Emporio Armani Caffé spans two levels. The ground floor has a corner just for Armani/Dolci, as well as a café with a stylish seating area and a spacious terrace. On the next level, leather-clad walls with a metallic finish and inlay mirror strip that outlines the space like a ribbon envelope a restaurant and a lounge zone. The soft curves of the walls and the wood flooring provide a welcoming ambience where guests can relax while enjoying a privileged view over Place Saint Germain.

Emporio Armani Caffè St. Germain

The restaurant’s culinary focus is traditional Italian cuisine, with special attention paid to sourcing raw materials. Classic dishes are given a contemporary interpretation in both preparation and presentation. Designer Giorgio Armani explains, “Paris provides a highly prestigious backdrop, and this location in particular, in one of the city’s liveliest districts. I worked on a new concept, airy and flowing, that surrounds and guides visitors while enhancing the product. At the same time, I find it essential to refine every aspect of the brand’s lifestyle. This is the reason for Emporio Armani Caffè’s new look that confirms its identity as either an independent location or as final destination after visiting the store.”

New look: Emporio Armani store and Emporio Armani Caffé in Paris

Rosalyn Ding


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