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Kenzo is branching out into activewear with new label Kenzo Sports

Kenzo Sport joins the lineup of designer activewear.

Fashion label Kenzo has announced the launch of Kenzo Sport, a sportswear styled ready-to-wear line, which will join its existing men’s and women’s wear offerings. Already available in stores and online from Kenzo.com, the new clothing and accessory pieces will retail for around 90 euros (approx. RM444).

At a time when many labels are launching eco-responsible fashion lines, Kenzo has opted to branch out into the world of sports. The new offering will be composed of sportswear-inspired pieces that are both elegant and functional, with a strong graphic identity. The Kenzo Sport logo, which will take the form of an “X” formed by the word Kenzo written twice, has its own identity, which will be clearly distinct from the logo used for the fashion label’s traditional lines.

“KENZO Sport offers a wardrobe with a strong graphic design, where technical materials are worked to combine elegance and comfort. It is created as a distinct style, with functional and unisex accents, inspired by movement and protection,” explains the brand in a press release.

The women’s wardrobe is composed of T-shirts, sportswear dresses, sweatshirts, leggings, track pants and crop tops, while the offering for men will include T-shirts, tracksuits, hoodies, and shorts. The line will be completed with a wide selection accessories, including sneakers, wallets, rucksacks, and belt bags.

Kenzo Sport will be available both online and from stores all over the world from August 31. A pop-up store for the new collection will open at 13 rue des Archives (Paris 4th arrondissement) from September 12.

This article is published via AFP Relaxnews.