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Celebrate the art of making at The Makers Project by The Balvenie

The Balvenie celebrates ultimate craftsmanship with The Makers Project, featuring Malaysian designer Fern Chua and the brand’s spirit of craftsmanship from 3 to 12 December 2021.

The Balvenie kicks off The Makers Project in Malaysia, an exclusive exhibition which will take place from 3 to 12 December 2021 at Pavilion Kuala Lumpur. The Makers Project spotlights Malaysia’s very own designer Fern Chua, who embodies the brand’s values of passion and craftsmanship through the immersive exposition.

Fern joins the collective of five other ‘Makers’ who are specially selected from around the region — Singapore, Vietnam, Indonesia, Thailand and the Philippines — to represent the narrative behind the Five Rare Crafts that The Balvenie maintains in its whisky-making artistry. Founded on the shared passion for the creative process as well as the time and focus that go into creating something exceptional, the partnership with The Makers also celebrates each of their natural talents and groundbreaking work. The art of collaboration results in the unwavering passion, personality and heart that become the essence of everything they create — a true embodiment of The Balvenie’s spirit of craftsmanship.

Fern Chua, Malaysian designer and founder of FERN Batik Collective.

Celebrating Craftsmen and Craftsmanship

Every whisky has its unique history and for Speyside icon The Balvenie, it encapsulates sheer dedication and passion. Transcending over a century, The Balvenie has set its place on the world whisky stage with a lineage of fine Single Malts that has captured countless awards for its signature spirit. It is not a story about a hand-crafted single malt, but a tale about the hands that made it.

In the same vein, The Balvenie celebrates its craftsmen — true champions of the processes of making and crafting, as they pour their heart into what they do and always continuing to reach the pinnacle of their craft in pursuit of excellence. Looking to inspire a new generation of makers in their fields, The Balvenie’s new partnership will seek to show the passage to ultimate craftsmanship.

Fern Chua spotlights The Makers Project, celebrating The Balvenie’s art of craftsmanship.

Here’s where Fern comes in. Known for her eponymous brand, FERN Batik Collective, Fern shares her passion for upholding the traditional art of batik printing, as well as the contemporary techniques and approaches to elevate the industry. Fern’s imaginative codes are beautifully reflected in the different techniques used in her designs, some of which revive generational craftsmanship used in the heydays.

“We are thrilled to be collaborating with Fern Chua in Malaysia as we resonate strongly with her ideals for her brand, which is to bridge the traditional with the contemporary through her designs, as well as uplift the community and celebrate other local artisans and designers through collaborations. This is what The Makers Project is all about — celebrating those who craft with passion and product exceptional works of art,” expresses Brett Bayly, regional brand ambassador of The Balvenie Southeast Asia.

Experience The Makers Project

The Makers Project will see Fern Chua’s The Balvenie inspired designs. Visitors will journey through a sensorial experience that brings the Five Rare Crafts to life — from farmers of the homegrown barley fields, the maltmen who manage the malting floors, the coppers at the cooperage, the coppersmiths, and Malt Master David C. Stewart MBE, a pioneer in whisky making and a legend who has spent close to six decades honing his craft. Guests will also be treated to a curated cinematic tasting experience where they will enjoy two drams of The Balvenie whisky to conclude the journey.

There will also be an audio visual tasting experience where guests will indulge in both The Balvenie 12 Year Old DoubleWood and the Balvenie 14 Year Old Caribbean Cask in an exclusive personal setting that is both immersive and captivating. The Balvenie 12 Year Old Doublewood has complexity to keep it interesting, but light enough as an all-rounder drink. Warm fruit and honey nose slips into darkly sweet and fruity palate, gradually fades out into equal parts sweet and rustic — making it a great whisky for any occasion. The Balvenie 14 Year Old Caribbean Cask holds a light creaminess with each sip. Nuanced with flavours of vanilla, sweet oak and fruit, the whisky hit the palate with a touch of smokiness at the end. This is a great whisky with amazing flavours, and it has one quality that really stands out — its uniqueness.

Journey into the story of The Balvenie for a limited time only.

Discover the world of The Balvenie at The Makers Project, open to the public from 3 to 12 December at Pavilion Kuala Lumpur (Level 2, in front of Hermès). Guests can purchase tickets, priced at RM70 and RM90 respectively.

RM70 entitles you to an exclusive chocolate collection from Chocolate Concierge, The Balvenie 12 Year Old DoubleWood Miniature (5cl), and one (1) Admittance to the cinematic experience with two (2) complimentary drams.
RM90 entitles you to an exclusive chocolate collection from Chocolate Concierge, The Balvenie 14 Year Old Caribbean Cask Miniature (5cl), and one (1) Admittance to the cinematic experience with two (2) complimentary drams.

Book your tickets now HERE and use the code “OFF10LIFESTYLEASIA” to enjoy a discounted rate to The Makers Project.

Martin Teo
Editor
Martin has a bent for history and food culture, especially of the Peranakan heritage. Since the pandemic, he finds joy in plant parenting and continues to expand his collection of Philodendrons, Anthuriums, and Syngoniums. He's now on a lookout for the elusive Philodendron Florida Beauty to add to his urban garden.
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