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Chic In The City with Amanda Chaang: On sustainability and slow fashion

Malaysian TV presenter and influencer Amanda Chaang shares chic, eco-friendly and timeless fashion finds in video series Chic In The City by Singapore Tourism Board.

Amanda Chaang explores some of Singapore’s most vibrant chic finds in the all-new Chic In The City, presented by Singapore Tourism Board (STB). The program, which comprises four episodes, documents her journey into homegrown brands and the Garden City’s retail scene that is teeming with the latest trends from all around the world for fashion, design, home decor, beauty, wellness, as well as food and beverage.

All chic finds spotlighted in the series are “Proudly Singaporean”, with local brands that resonate with a distinct story akin to the “Made with Passion” brands — a national initiative that showcases and celebrates local brands and the passion behind them.

Here are some of the highlights on sustainably chic fashion from the first part of the Chic In The City video series.

Amanda Chaang trying on GINLEE Studio’s signature Ivy Pleated dress

Slowing it down with style

Amanda’s first chic find brings us to the idea of ‘slow fashion’, which is one of the biggest buzzword alongside sustainability in fashion. The ‘slow fashion’ trend has been picking up the pace and moving customers away from mass production, paving the way for an ethical and better manner of consuming fashion.

In Singapore, ‘slow fashion’ movements are on the rise, with local eco-conscious labels introducing environmental-friendly designs that are wearable, chic and stylish. There are many sustainable chic labels in Singapore that are worth checking out including slow fashion house Esse, eco-responsible lifestyle brand Little Match Girl, eco-friendly activewear label Yofathletica, and the jewellery-focused Tessellate.

In the first episode of Chic In The City, Amanda visits the GINLEE Studio and GRAYE, and it gives her a renewed perspective on her shopping habits and sustainability efforts when it comes to her everyday lifestyle.

She says: “It made me rethink my shopping habits and make better-informed decisions beyond just switching to metal straws and bringing reusable shopping bags.”

Amanda Chaang customising her bag through the GINLEE MAKE experience with Gin Lee, Co-founder of GINLEE Studio

GINLEE Studio and GRAYE

GINLEE Studio is a contemporary womenswear label co-founded by Singaporean designer Gin Lee and Israeli designer Tamir Niv with a core belief in ‘making fashion that matters”. At GINLEE Studio, Amanda learns about the brand’s sustainability initiatives including Get-Order-On Demand (GOOD) and GINLEE MAKE, that aim to tackle the issue of wastage and overproduction.

The creative studio takes pride in making beautiful clothes while minimising impact on the environment, producing as little waste as possible. In the series, find out Amanda’s experience in making her first chic sustainable bag through GINLEE MAKE workshop.

Over at GRAYE, Amanda meets founder QianQian who explains GRAYE’s range of minimalistic styles that strike a balance between aesthetics and functionality. The ready-to-wear men’s and unisex clothing label advocates sustainability and a modern-zen lifestyle. Here, Amanda learns about the brand’s slow but conscious process in product development that aims to last and transcends the seasons. She also discovers how innovative and diversely pragmatic GRAYE’s designs are when QianQian demonstrates how a bucket hat can transform into a pouch that can be carried around.

Find out more about Amanda’s eye-opening visit to both GINLEE Studio and GRAYE in Singapore in the first episode of Chic In The City: A Fashion Exploration HERE.

More sustainable chic labels in Singapore to watch out for

Shop Esse here: https://www.essethelabel.com
Shop Little Match Girl here: https://littlematchgirl.com.sg
Shop Yofathletica here: https://www.yofathletica.com
Shop Tessellate here: https://shoptessellate.co

Martin Teo
Editor
Martin has a bent for history and food culture, especially of the Peranakan heritage. Since the pandemic, he finds joy in plant parenting and continues to expand his collection of Philodendrons, Anthuriums, and Syngoniums. He's now on a lookout for the elusive Philodendron Florida Beauty to add to his urban garden.
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