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Comité Colbert features LOUIS XIII in French luxury WeChat Mini Program

There are no boundaries when it comes to excellence.

Comité Colbert goes beyond the borders of France. The French association, which includes LOUIS XIII, has developed a gamified WeChat Mini Program for the young Chinese from 30 to 35 years old. Its main purpose is to promote French luxury, its art de vivre and savoir-faire through rich, purposeful content like no other.

Exclusive content is produced with inspiring Houses and venues such as Chanel, Ritz Paris, Opéra de Paris and Eres — places that you’ve always dreamed of visiting but put on hold because of the pandemic. This program will be running for six months long, and it has started in April 2021. A lucky draw will also be held to reward 100 of the best visitors with exclusive invitations and gifts. Visitors are also in the running to win a one-of-kind trip to Cognac, where the exceptional LOUIS XIII cognac is made.

Excellence has no boundaries, whether it is knowledge, experience or even language. This is one of many Comité Colbert’s initiatives to share their passion and commitments to those residing outside of France.

Watch the video here.

Jolin Lee
Contributor
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.