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Get the best of French and Malaysian cuisines with ‘Bon Appétit-lah’ by 1664 Blanc

The 1664 Blanc Bon Appétit-lah campaign is back with a more enriching gastronomic experience. Calling all beer lovers… time to indulge in French-Malaysian fusion dishes at participating restaurants and bars nationwide!

In the French spirit of embracing the joy of living — or “joie de vivre”, as they say — France’s No. 1 premium wheat beer 1664 Blanc aspires to elevate special moments shared together through delicious food and drinks, filled with laughter. Now back in full swing to provide a more thrilling experience for you, the Bon Appétit-lah campaign takes you on a gastronomic journey through French-Malaysian fusion dishes at participating restaurants and bars nationwide.

From specially curated fusion dishes to a range of 1664 Blanc cocktails, beer lovers all around the country will not only get to enjoy a Good Taste dining experience of France meets Malaysia, but also stand a chance to win the Grand Prize of staycation and dining experience at 5-star The RuMa Hotel or the First Prize of unique 1664 Blanc Fridge or other exclusive prizes.

Want to get the full experience at home? Try out Bon Appétit-lah recipes in the comfort of your own kitchen. 1664 Blanc has unveiled three specially curated French-Malaysian fusion dishes — Chilli Butter Cream Mussels, Salmon en Croute with Kerabu Ikan Bilis and Pandan Coconut Crème Caramel — that bring the best of both cuisines together. You can find the full recipes online for an elevated dining experience at home.

As a brand that advocates good taste and aims to make French Gastronomy more accessible to the country’s food enthusiasts, the Bon Appétit-lah campaign adds a familiar twist to its specially curated dishes, merging local delicacies such as pandan and ikan bilis (anchovies) to particularly French recipes, namely mussels and the classic crème caramel dessert. These recipes can best be enjoyed with a refreshing twist of 1664 Blanc wheat beer, or the newly launched 1664 Rosé.

In line with the brand’s promise of Good Taste with a Twist, 1664 Blanc offers up a treat: a complimentary 1664 Rosé when you purchase a special 8-can promotion pack, now available in participating supermarkets, hypermarkets, and e-commerce sites. Pair the classic beer or the Rosé addition with the dishes above and you’ll be in for a true good taste gastronomic experience!

The 1664 Rosé was launched by the brand just November last year, a delicious pink amber brew that features its iconic wheat beer — in all its golden, hazy glory and light, aromatic taste  plus a hint of raspberry while staying true to its essence of French good taste.

With every RM30 you spend on 1664 Blanc or 1664 Rosé products in a single receipt at participating convenience stores from now until 30 June 2022, you’ll stand a chance of winning the exclusive Grand Prize of a staycation and dining experience at The RuMa Hotel, or the First Prize of the unique 1664 Blanc Fridge.

It’s time to whet your appetite with a refreshing twist of 1664 Blanc or 1664 Rosé and enjoy an indulgent dining experience at home, or participating restaurants and bars.

Follow 1664 Blanc on Facebook or Instagram for more happenings, or head to its official website to learn more about the Bon Appétit-lah campaign. For non Muslims 21 years old and above only. If you drink, do not drive. Please #CelebrateResponsibly #1664Blanc #BonAppetitLah #GoodTasteWithATwist 

Martin Teo
Martin has a bent for history and food culture, especially of the Peranakan heritage. Since the pandemic, he finds joy in plant parenting and continues to expand his collection of Philodendrons, Anthuriums, and Syngoniums. He's now on a lookout for the elusive Philodendron Florida Beauty to add to his urban garden.
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