We think we know a lot about lipsticks. The different kind of textures, finishes and colour payoffs any lipstick can give. But 2018 have proven to be the biggest year for innovative makeup products and here comes another one to add on to that list. Givenchy‘s newest launch, the Le Rouge Liquide may be yet another lipstick but it is not what you think it is.
It may look like an ordinary lipstick on the outside, but the Le Rouge Liquide is actually the complete opposite. As you open the cap, what you see is a foam applicator instead of a traditional bullet lipstick. Still confused? Just start twisting the pack to release the lipstick which appears in a one-of-a-kind creamy and velvety texture that glides on the lips effortlessly but still packed with bold pigments.
Both the hybrid design and texture is what sets the Le Rouge Liquide apart from the rest. It goes on creamy but finishes in a semi-matte like texture. That’s because the combination of several powders allows the lipstick to melt onto the lips and dries in a powdery, long-lasting colour. Hyaluronic acid and gatuline oil are added into the mix, to give your lips the highest level of moisture and comfort. So you get the intense and rich colour payoff of a lipstick but also the moisturising benefits of a lip balm.
There are 14 shades in the collection, which give each individual plenty to choose from. So feel free to express your individuality — subtle and assertive, unique and essential. Pick soft tones like #101 Nude Cachemire, which is a perfect nude lip colour that you can have on from day to night, #204 Fuchsia Angora’s foolproof fuschia shade to stand out among the crowd, or classic and timeless #308 Rouge Mohair as your statement red lips. Each of them is housed in Givenchy‘s signature leather sheath with the iconic metal stud, using a pen-style mechanism that promises to enhance your lipstick experience every single time you apply Le Rouge Liquide.