Five fashion influencers Ameera Khan, Jane Chuck, Brian See, Syed Syafiq, and Duncan Er brings Gucci Epilogue 2020 to life in the comfort of home.
When Gucci’s creative director Alessandro Michele introduced the Epilogue campaign, he set his eyes on something different. Pushing boundaries and challenging conventions, he has steered the fashion house in a direction that exposes all facets of fashion — both conforming and unapologetic at the same time. The brand’s latest Epilogue is no different.
The Gucci Epilogue collection is an eclectic fashion narrative birthed through the art of collaboration. The clothes are modelled by those who created them as creative director Alessandro Michele deadpans: “The designers with whom, every day, I share the daze of creation, will become the performers of a new story. They will seize the poetry they contributed to mould. They will stage what we passionately imagined. It’s a process of role reversal, once more.”
The house celebrates the magical ritual of the fashion show, a sacred and unrepeatable liturgy through which creative thinking goes public and offers itself to the interpretation of a community of emancipated spectators. Embodying the same contemporary bon ton of Gucci Epilogue 2020, we invite five fashion influencers Ameera Khan, Jane Chuck, Brian See, Syed Syafiq, and Duncan Er — each with their own personal flair and panache — to translate the epilogue to life in the comfort of home.
The campaign is executed in line with Gucci’s new advertising campaign — a response to nuanced fashion dispositions and challenging the grammars through which, Gucci tries to name the mystery of beauty. There’s a lot to celebrate in the Gucci Epilogue collection, including the unmistakable prints of Ken Scott who draws interests through his rich archival patterns from geometrics to florals. The Epilogue collection truly takes shape in silhouettes inspired by the 70s sourced from Ken Scott’s archive. Nicknamed the ‘Fashion Gardener’, Ken Scott is an American designer who lived in Milan throughout the radical 60s and 70s — inspiring the era with colourful drawings that reflect his eclectic personality.
Legendary Disney characters also continue to lend its charm to the house’s narrative this season with Donald Duck and his three little nephews, Huey, Dewey, and Louie, animating the collection. The playful and whimsical spirits of the cartoon characters are brought to life in RTW pieces, bags, shoes, as well as accessories. The Disney X Gucci print, taken from the artwork of ‘80s Walt Disney Mickey Mouse’ comics, is printed on beige/ebony GG supreme base material to give each character a playful vintage-inspired look.
When it comes to bags and accessories, pay attention to the effervescent GG Marmont in glistening sequinned finish and in classic brown leather finish. Or take your OOTD to the next level with the Jackie 1961 shoulder bags in chic red or emerald finish.
Ameera Khan, Jane Chuck, Brian See, Syed Syafiq and Duncan Er dressed and accessorised in Gucci Epilogue 2020 collection