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Ironing reimagined: Why the Philips PerfectCare 9000 is a fashion designer’s dream come true

A staple not just in homes but also studios of fashion designers.

When you pause and give it thought, fashion designers not only design and sew, but they also iron. In fact, probably more than an average household. Being in the fashion industry means that they are surrounded by clothes all day and most likely every day, from drafting the design on paper to hanging the finished product. Ironing is definitely one chore fashion designers often do, as they need to hang up their finished designs for customers to see. As Dato’ Jovian Mandagie, founder of the Jovian Mandagie label says, “I’ve told my team countless of times the importance of ironing clothes before we put them on the rack. Anything on the shelf has to be ironed properly because these are the presentable items”.

Anything on the shelf has to be ironed properly because these are the presentable items.

Dato’ Jovian Mandagie

The iron needs to be top-grade when you’re in an industry where clothes matter most. One that is versatile, fast, efficient and most importantly safe to iron on all sorts of fabric without worrying that it’ll burn — because you wouldn’t want your hard work to go up in flames, right? A heavy-duty steamer would be able to do all of the above, but the problem is in its name — it’s heavy and not exactly the most convenient piece of equipment to use every day, especially in a household. But that’s going to change once you hear about the new Philips PerfectCare 9000.

The Philips PerfectCare 9000 is not only every fashion designer’s dream come true but also every regular household’s. It’s a big statement but completely true because the iron is the world’s first smart iron with artificial intelligence — there’s an actual camera built in the iron. No, it’s not meant for selfies, if you’re wondering. The ActiveSense technology detects the type of fabric that you’re ironing on, and then automatically adjusts its temperature and steam to give you smooth results. The Philips PerfectCare 9000 detects 27,000 types of fabric, which basically means every clothing article you have at home can be ironed with this. You can easily switch from ironing your favourite pair of jeans to your elegant yet very delicate silk top without worrying it’ll burn because of its automated AI settings. We can hear people that are new to ironing sigh with relief.

It doesn’t just stop there. Philips’ exclusive DyanmiQ smart sensor that’s built in the iron detects your ironing movement so it’ll automatically deliver continuous, powerful steam when the iron is being used. This will help you to remove any creases in just one stroke, including the stubborn ones you used to deal with by ironing harder. The smooth soleplate also allows smooth and easy glide across any fabric. Its fast-cooling SteamGlide Elite soleplate is made out of stainless steel which is twice as hard as regular aluminium plate and it also has a patented six-layer coating with advanced titanium layer — it’s tough but irons like a dream.

The iron may be made out of stainless steel but it’s still lightweight enough to be used vertically. With its minimal weight and also powerful steam, you can iron your hanging clothes or even curtains vertically and not worry about any wrist strain. Fast, efficient and powerful, no matter if you are a fashion designer or a homemaker — the Philips PerfectCare 9000 could be what you need to feel that ironing is no longer a chore.

The Philips PerfectCare 9000 Series Steam Generator Iron is priced at RM2,999 and is available for purchase at your nearest electrical stores and Philips Official Store at Lazada and Shopee.

Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.