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#KitaJagaKita: Support small local businesses with Visa Where You Shop Matters

In the spirit of unity and together, let’s do our part as Malaysians to help fellow Malaysians overcome the pandemic together this Merdeka Day.

The pandemic has thrown many curveballs to Malaysians, especially small retailers and local businesses. For most of them, surviving through the pandemic is the main objective as they continue to initiate and weather the challenges to make ends meet. And as Malaysians, we do what we can within our means — and sometimes go the extra mile — to help the best we can through the many great initiatives sparked during the lockdown including #SapotLokal, #KitaJagaKita, and more.

However, while we are eager to express our Malaysian spirit by supporting local retailers, we are well aware that the current situation has changed the way we spend. We are shopping a lot more online, prompting businesses to go more digital-forward in order to stay relevant. Businesses who don’t have an online presence may be left out. 

Most small retailers and businesses also face various challenges when going digital including lack of digital skills, tools and knowledge; high costs of setting up a proper digital system especially one that involves building a website and an e-commerce platform; and the notion that digitisation is troublesome and time consuming. On top of that, many still have to worry about running the store in all that frenzy.

In the spirit of Merdeka Day, let’s do our part to support these local businesses weather through the pandemic.

With a common goal to help and reach out, Visa has introduced the Where You Shop Matters platform to support all local businesses during the toughest of times. Through this platform, local businesses will find relief as Visa not only helps them kickstart their online presence, but also equips them with the right tools for sustainable growth. By offering SMEs an eCommerce toolkit together with Visa commercial offers, Visa and its partners can help SMEs start, manage and grow their online storefronts effectively.

It doesn’t end there as the platform provides fellow Malaysians an exciting space to discover exciting and new local brands that you and I have probably not heard of before. Instead of buying imported chocolates, why not go for locally-made artisanal chocolates? Instead of buying from an international beauty brand, try out some of the local skincare brands that are comparable, if not better — and there are many more brands for you to explore on Visa’s Where You Shop Matters platform. From artisanal handmade products to heritage-centred food, sustainable byproducts to community-led enterprises, there is something for everyone to experience here.


In the spirit of unity and togetherness, we are encouraging you to do your part by supporting local and helping fellow Malaysians overcome the pandemic. With Merdeka Day approaching, let’s show support and love for local businesses by spreading the word around — your likes, shares, and positive reviews (as well as purchases) will go the extra mile.

There are no complicated steps here — just a little decision to go for small local business when shopping online and you might find something that you’ll love — you never know. Together, one small ‘change’ can make a huge difference as we lend a hand to help these small businesses and the communities they belong get back on their feet and thrive.

Local business owners can also find out more about Visa’s Where You Shop Matters platform which includes essentials tools and features to help them reach out to all Visa cardholders. For Malaysians, start discovering local retailers through Visa’s Where You Shop Matters platform today!

Martin Teo
Martin has a bent for history and food culture, especially of the Peranakan heritage. Since the pandemic, he finds joy in plant parenting and continues to expand his collection of Philodendrons, Anthuriums, and Syngoniums. He's now on a lookout for the elusive Philodendron Florida Beauty to add to his urban garden.