Home > Sponsored Posts > Food & Drink > Drinks > Rémy Martin celebrates collective success through its global campaign: “Team up for Excellence”

The art of collaboration may not be the newest buzzword but at the house of Rémy Martin, it is the very essence of these shared values and teamwork that has led to a collective success of the celebrated cognac brand since its inception in 1724.

Rémy Martin’s philosophy of expert cognac making is a result of many talents working together under the aegis of Baptiste Loiseau, the House’s Cellar Master alongside Laura Mornet, Viticulture Consulting Manager; Julien Georget, Estates Manager; and Michael Meunier, Cooperage Manager — all of whom were featured in the respective films.

At the core of this global campaign, two films were conceived by the Fred & Faris Paris agency and directed by Vellas, a Brazilian director chosen by Rémy Martin for his aesthetic and ability to tell a concise, authentic and emotional narrative. This act of collaboration reflects the same idea of creating shared success.

The film delivers a sensory experience through an ingeniously choreographed sequence which connects the various stages of cognac making. It draws on the rich, nearly 300-year history of Rémy Martin as the campaign, aptly named ‘Team Up For Excellence’ emphasises the supremacy of Rémy Martin cognac with its greatest asset: Fine Champagne, the foundation stone of the house’s global reach.

“It’s a wonderful project which was made through teamwork. The result is a film which shows the essence of our trades, the passion which bonds us together and drives us, and above all the evidence of working together for the better, the excellence of our cognac”, comments Loiseau.

The “Team Up For Excellence” global campaign was launched in Versailles, France in October 2019 with the attendance of one hundred star-studded guests from all over the world. The notion of sharing the same uncompromising commitment to achieving excellence in their respective arts was the common language. 

Malaysia’s very own actress Jojo Goh was one of the hundred in the exclusive guest list, joined by international actors Qin Lan and Lawrence Wong. The celebration comprised a private tour of the historic Chateau de Versailles, followed by a glitzy black-tie gala dinner at the Palace’s Orangerie.

(All images: Remy Martin)

Martin Teo
Martin has a bent for history and food culture, especially of the Peranakan heritage. Since the pandemic, he finds joy in plant parenting and continues to expand his collection of Philodendrons, Anthuriums, and Syngoniums. He's now on a lookout for the elusive Philodendron Florida Beauty to add to his urban garden.