Tommy X Shawn Classics Reborn launches in Malaysia on 15 March 2023 — the singer’s first collaboration with Tommy Hilfiger.
If there’s one thing Tommy Hilfiger is known for, it’s the constant pursuit of progress and innovation. And that includes the all-important shift towards being more sustainable. In fact, Tommy Hilfiger’s latest release is a rather clear showcase of that very notion.
Introducing Tommy X Shawn Classics Reborn, a capsule ensemble conceived together with Canadian music superstar Shawn Mendes. Sustainability isn’t just another buzzword, however. That exact practice is placed instilled throughout the collection where iconic pieces are given contemporary renditions. Here’s everything you need to know about Tommy X Shawn Classics Reborn. It sure seems like there’s really nothing holding him back.
Comprising 28 items, the unisex Tommy X Shawn collection is designed for anyone and everyone with inclusivity in mind. Innovative materials and recycled components are put to great use, breathing life to the collection that’s now a concrete reality. Original comfort and relaxed fits are part and parcel to the collection; Hilfiger and Mendes’ take on modernising the American brand’s prep classics. Both menswear and womenswear, the Tommy X Shawn collaboration alludes to clothings that can be worn for generations to come — another nod to being more environmentally-friendly.
Shawn Mendes on working together with the legendary Tommy Hilfiger: “Very cool and collaborative. Tommy’s styles are classic, yet always have an added layer that make them unique. Getting to be involved in understanding how these pieces come to life, especially the ones with sustainability at the forefront, has been really incredible”.
Since 1985, Tommy Hilfiger (a brand under PVH) has influenced American aesthetics and the Tommy X Shawn collaboration is bound to continue that illustrious legacy. What’s extra special this time is that the work on the Classics Reborn collection involved four important principles: Colour Reborn, Community Reborn, Self Reborn and Materials Reborn.
Let’s begin with Materials Reborn. The collection upped the ante by using recycled textiles for the supply of new fibres. This is done by making use of textile waste and decreasing the utilisation of new materials. The pieces in the Tommy X Shawn collection are made using Circulose, a combination of wood fibre with an entity crafted from recycled textile leftovers. There’s also Colour Reborn — where fibres are rejuvenated to make dye. This process, dubbed Recycrom, is responsible for the intense and rich colours you can easily identify in the clothes.
As for the other two, Self Reborn and Community Reborn, Hilfiger and Mendes reached out to their respective understanding of the zeitgeist. It’s about how people live their day to day in this epoch. Our personal modus operandi, if you will. The former is a glimpse at the undertaking of foreign perspectives and ideas whereas the latter involves choosing the people around you. It’s all about possessing the right ecosystem, where the people you surround yourself with can add positivity to your life and vice versa.
Wondering what’s in the collection? Tommy X Shawn Classics Reborn comprises the likes of Archive T-Shirts featuring the names of Hilfiger and Shawn Mendes in front, a trucker jacket, pleated trousers, a flag rugby shirt, a varsity jacket, and more. Many of the pieces are decked in Tommy Hilfiger’s signature red, blue, and white.
To celebrate the release of the new collection, Tommy Hilfiger partnered with Team Laird and Cass Bird for the Classics Reborn campaign. In addition to the ‘Mercy’ and ‘In My Blood’ singer himself, the campaign also features nine other prominent personalities. They include Aaliyah Mendes, Anita Jane Pathammavong, Yvesmark Chery, Deprise Lons, Czarina Kwong, Maye Musk, Ahmad Cissé, Mike Sabath, and Jon Vinyl.
When it comes to prioritising the need to be increasingly sustainable, Mendes’ advice is to “start small and do what you can, and try to keep yourself accountable”. Ultimately, what matters are the choices you make as well as the small wins. The Tommy X Shawn Classics Reborn collection is available online and in Tommy Hilfiger stores (Suria KLCC, Pavilion KL, 1 Utama) beginning 15 March 2023.
Learn more about the collection HERE.
(Photos provided by Tommy Hilfiger)