Ironing may be a necessity to some, but for Dato’ Jovian Mandagie, founder of the Jovian Mandagie fashion label, it is a form of art.

The feeling of a soft and completely crease-free cloth is undeniably one of the best feelings in the world. Another that is as equally as pleasing? Watching your favourite top, dress or bottoms go from wrinkled to crease-free in just a single swipe. This is the sort of results one would expect from a dry cleaner or a heavy-duty iron, but that’s only because they haven’t heard of the Philips PerfectCare 9000 Series yet.

The Philips PerfectCare 9000 Series is a full-on iron that comes with its own 1.8-litre water tank dock. It irons fast and is even lightweight enough to be used for vertical steaming, but these aren’t the only features that made our jaws drop. Have you heard about an AI-powered iron? Neither did we until this recent experience. The Philips PerfectCare 9000 Series is the world’s first smart iron with artificial intelligence. A camera is installed in the iron that detects up to 27,000 types of fabric in real time, and then the iron automatically adjusts to the perfect temperature and steam setting that works best on the fabric. This means you can easily switch from satin to cotton without worrying that it’ll burn your delicate fabric.

The Philips PerfectCare 9000 Series irons fast. In the world of fashion, that’s efficiency that we value as a fashion brand.

Dato’ Jovian Mandagie

No stranger to the fashion industry is Dato’ Jovian Mandagie, founder of the Jovian Mandagie fashion label. He, of course, is very much familiar with fabrics and ironing thanks to his countless fashion shows and collections. According to Jovian, the iron that they use needs to be top grade; absolutely necessary to ensure that it produces professional results that caters the best to his customers desires (whom he calls Jovianistas) — and the Philips PerfectCare 9000 Series is the best companion and tool of trade for him in the fashion world today.

Watch the video to find out more as he shares his experience with the world’s first steam generator iron.

The Philips PerfectCare 9000 Series Steam Generator Iron is priced at RM2,999 and is available for purchase at your nearest electrical stores and Philips Official Store at Lazada and Shopee.

Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.