Gazing up at the Eiffel Tower post-baguette, or soaking in the grand opulence of Duomo di Milano before devouring slices of thin-crusted margherita pizzas are romantic European experiences that one is bound to indulge in when visiting Paris and Milan. Yet beyond these timeless locales, there exist beautiful boutiques worth taking detours for.
In case you don’t already know this: One doesn’t need to invest in the goods hanging on the rails or displayed on the racks to take pleasure in visiting stores of fashion’s best-loved labels. That’s right. It is hard to admit, but more often than not, what we need is visual retail therapy, sans the unnecessary mile-long credit card bill.
The great maisons have long considered their storefronts as tangible extensions of their brands’ core vision and values — and when the furnishings and concept are as remarkably well-designed as their sartorial offerings, window shopping is no longer solely made up of lamentations over not checking off enough items on your covet lists. It becomes a respite in and of itself; an activity to look forward to in your travel itinerary.
From the surgical tables of Balenciaga to the plush velvet splendour of REDValentino, we curate 5 of the best boutiques for your next Europe circuit.
(Main image: REDValentino)