Adidas knows a thing or two about opening a Brand Centre — the latest space found its home at Pavilion KL.

adidas brand centre
The digital footwear wall at the Adidas Brand Centre Pavilion KL.

Having already opened its first Brand Centre in Sunway Pyramid, Adidas Malaysia introduces its second-ever location in the heart of KL. To sweeten the deal, the Adidas Brand Centre Pavilion KL is the first in Southeast Asia to feature the brand’s first in-store customisation centre — MakerLab. Of course, it’s also a one-stop location where you can get everything you need.

The brand centre not only offers the full range of Adidas apparel but also on-the-spot customisation as well as digital innovations for when you’re shopping. Both sports performance and sports style apparel and accessories are available at the brand centre. This includes sports like football, running, and training to name a few. Athleisure wear, which is a big part of Adidas’ DNA today, also makes an appearance throughout the store.

Seeing as Adidas has always been about footwear, it’s no surprise to find large LED screens along its extensive wall of footwear. This was inspired by sports stadiums, which usually has huge LED screens to project highlights, commercials, the scoreline, and such. For football fanatics, ‘Football ID’ at the brand centre is your go-to place. From iconic football cleats to official jerseys and match balls, the Adidas Brand Centre in Pavilion KL has all your football needs sorted out.

The brand will also be showcasing ‘The Collection’, an Adidas Originals store-in-store retail concept inspired by its archives. It utilises curated Pylons with glass cases to display the iconic silhouettes from the past. Be sure to head over to Pavilion KL now to check out the Adidas Brand Centre.

(All images: Adidas)

Wi-Liam Teh
Senior Writer
Wi-Liam is a geek at heart with a penchant for tattoos. Never without a drink in hand (preferably whisky, gin, or Guinness), he is also a writer by day and a keyboard warrior by night. On his day off, he masquerades as a streetwear and sneakerhead enthusiast while his bank account says otherwise.