Sneaker collaborations are a ‘make-or-break’ market. These collaborations are a dime a dozen these days with many footwear and lifestyle brands getting into the game. This time however, pop culture sneaker collaborations are coming up with plenty of brands now tying up with more than just the usual celebrities.
More often than not, the streetwear scene as a whole are generally accepting when it comes to collaborations with their favourite brands. Whether its clothing labels or sneaker brands, streetwear enthusiasts are more than willing to stand in line for days just to be one of the few to be able to cop a fresh pair of kicks or even the latest collection drop.
Nike and Adidas are two of the biggest names in the game right now with Nike dominating the more athleisure approach while Adidas takes a more lifestyle approach to its clothing and footwear. Of course, you can’t leave out the other big players as these are the types of collaboration that make up the masses of the streetwear community.
Because many Nike and Adidas collaborations are sometimes too rare or too exclusive for everyone to get their hands on without shelling out an arm and a leg, this is where brands like Puma, Vans, and Asics thrive on. While the collaborations may not generate the same level of clout or hype Nike and Adidas can capture, it’s more than enough in terms of its sales numbers.
While pop culture sneaker collaborations are still fairly new, it’s safe to say that it is creating plenty of hype along the way. Be sure to scroll down to find out which of these sneakers you should cop next.