When it comes to saving our planet, ASICS has big plans.
By 2050, the Japanese sports company is going to be carbon neutral, joining the likes of Gucci and Burberry. 20 years before that, it will have entirely replaced its use of virgin polyester in its shoes and sportswear with recycled polyester. For an idea of what that looks like, we can refer to ASICS’s new Earth Day Pack.
It’s the brand’s most sustainable collection yet: 5 tons (or 4,500 kg) of textile waste went into the making of the new apparel and footwear line. That’s the equivalent of recycling 25,000 T-shirts, one of the most abundant garments on the planet. It’s an even bigger deal when you consider that only one per cent of the world’s textile waste actually gets upcycled, while the rest of our unwanted clothes end up in landfills or incinerators.
Thanks to ASICS, some of those discarded clothes have found a new life as sneakers. The Japanese brand has put an eco-friendly spin on its signatures, from Sportstyle sneakers like the GEL-LYTE III OG (RM449) to running shoes such as the GEL-NIMBUS 23 (RM679).
If you’re already a fan of those shoes, you’ll like them, even more, knowing that they’re made with a minimal environmental footprint. It’s not just because of the recycled materials; ASICS was mindful of its manufacturing processes, too.
To create the sock lining of its new shoes, the brand developed a solution dyeing technology that reduces carbon dioxide emissions by nearly half and its water use by around a third, compared to conventional dyeing processes.
For the most part, the Earth Day Pack shoes feel like the ASICS designs we’re already familiar with. They do have a new look, though, consisting of refreshing, neutral colourways that look good on everyone. For example, compared to its previous iterations, the Kiko Kostadinov-designed TARTHER BLAST (RM449) is now much easier on the eyes, sporting beige uppers, tan stripes and brown laces.
The chunky GLIDERIDE 2 runners (RM629) are no longer a riot of colours, but instead, provide a nice touch to a minimalist outfit. And while the SKYCOURT shoes (RM379) have always been one of ASICS’ cleanest offerings, the new contrasting suede overlays give the cream court shoes a cool retro look.
Every shoe from the Earth Day Pack is also branded with a sunflower logo, a nod to ASICS’ commitment to plant the seeds of a brighter future.
With this collection, ASICS joins other beloved shoe brands in redesigning the sneaker for a sustainable future. There’s the Converse Renew collection, consisting of Chuck Taylors and Jack Purcells made from used plastic bottles. Adidas is clearing up ocean plastic waste by recycling it into its performance Primeblue material, used in the Ultraboost 20 shoes. And, as part of its eco-driven Move to Zero campaign, Nike has transformed some of its iconic sneakers with recycled cork outsoles. All of which are worthy considerations for your Earth Day (and permanent) wardrobe.
Header photo credit: ASICS
Shop the Earth Day Pack on the website right here.
This story first appeared on Lifestyle Asia Singapore