Masculinity is not what it once was, and Bottega Veneta is exploring it in its new short film.
Directed by Tyrone Lebon and Daniel Lee, the short explores the topics of the male identity and its relationship with clothing.
Those who have followed Milan Digital Fashion Week closely might have noticed the absence of Bottega Veneta. Well, that is because Daniel Lee had something else planned.
Rolled out recently on bottegaveneta.com and online entertainment platform Mubi, the creative director has prepared a short film, titled ‘Bottega Veneta: Men,’ exploring the concept of clothes on a much deeper level.
Co-directed by acclaimed photographer and filmmaker Tyrone Lebon and Lee, the eight-minute video features a high-profile collective of multidisciplinary artists including actor Barry Keoghan, director Dick Jewell, artist George Rouy, dancer Michael Clark, musician Neneh Cherry, singer-songwriter Obongjayar, rapper Octavian, danseur Roberto Bolle, Roman, and musician Tricky.
Each personality has been captured in the act of dressing up in the house’s new seasonless collection, as they share their perspectives on the idea of identity, masculinity, and the revolving stigmas that remain today.
This article first appeared on Lifestyle Asia Hong Kong.