Think Calvin Klein today and athleisure-style wares dressed with the brand’s signature come to mind. Favoured by the likes of style icons, this all-American fashion house has managed to feel fresh, contemporary and approachable, from its genesis as a humble coat store in New York during the 1960s to the giant it is today. This year marks the 50th anniversary of Calvin Klein, and in celebration, the brand has launched an intimate retrospective, expressed with its new CK50 capsule collection, that charts its stylistic evolution over the past five decades.
Comprising everyday apparel, ranging from jeans, hoodies, T-shirts and underwear, the limited-edition capsule keeps in line with Calvin Klein’s penchant for logos, with a new CK50 monogram splayed across some of its pieces, alongside cleaner garments with a single, but still pronounced CK50 logo.
The accompanying campaign, photographed by Glen Luchford, sees familiar celebrities like Justin Bieber, Kendall Jenner, A$AP Rocky and more dressed in CK50 wares, shot in various settings that pay homage to a decade in Calvin Klein’s past.
Take a look at the images below:
This article first appeared on Lifestyle Asia Singapore.