Is athleisure dead? If anyone says it is, we — backed up by tracksuit-, jogger-, and sneaker-teemed runways — beg to differ. Puma for one would, too. One of the early instigators of the movement, the German activewear giant married fashion and sports when it roped in style icon Rihanna to head its first womenswear line, Fenty, back in 2014.
Fast forward three years, Fenty is still flourishing with sneaker or pool slide drops that sell off the racks like hotcakes, but RiRi isn’t the only fashion name tied up with the brand. There’s model-actress Cara Delevingne, who recently fronted the brand’s women-empowering Do You docuseries — joining self-defence classes clad head-to-toe in Puma. Then there’s also musician The Weeknd running the streets as Puma’s brand ambassador in the latest Tsugi kicks.
Once regarded as a passing fad, athleisure is now robustly established as a whole new category by itself. Its staying power proven, there’s no better time for a crash course on mastering the fit-spruced art with Puma, the athleisure ringleader. We flew to Seoul for a 101 on breeze-friendly layering, sporty logomania, and the Tsugi luminaries.
Without further ado, swipe through, and tap on the + icons for foolproof tips on athleisure dressing done right.
The Tsugi sneakers are available in key outlets, Limited Edt Vault at 313 Somerset, and Chamber at The Shoppes at Marina Bay Sands.