Chanel is not known to be involved with many crossovers, instead, it lets its branding do the talking rather than the hype of a collaboration between two big names. However, things are taking a turn as Pharrell Williams has come on-board for an upcoming collaborative collection.
This is the second time Chanel will be working with the founder of Billionaire Boys Club and Ice Cream. Of course, that isn’t all Williams is famous for as he also a singer, songwriter, and producer. Essentially a jack-of-all-trades, Williams’ first collaboration with Chanel comes with much anticipation. Yes, it is a pair of sneakers.
The sneakers in question? — a pair of Adidas Originals NMD Human Race, which is Williams’ very own sneaker collection with Adidas. This particular pair was released in extremely limited quantity, which has garnered much hype to this day. Retailing for approximately US$1,100, the Chanel x Pharrell Williams x Adidas Originals was definitely a first of many to come. (Fun fact: the limited edition sneakers are now worth at the very least US$8,000 through StockX)
As for the upcoming collection, it was announced by Williams himself during Chanel’s Cruise 2018/2019 collection in Bangkok, Thailand. While information about the collaboration is still limited, Williams gave a sneak preview through a yellow Chanel hoodie with the iconic interlocking “C” logo as well as a nod towards Chanel N°5.
The hoodie will be one of the many items that Williams is designing for his ready-to-wear and accessories capsule for Spring 2019. The collection will make its debut at its Seoul and Tokyo flagship boutique on 29 March 2019. It will then be featured at selected Chanel outlets worldwide beginning 4 April 2019.